Managing your internal and external communication is often a difficult task for businesses without proper communication media. So, SMS marketing can be an effective complement to social marketing, allowing you to reach customers and potential customers in real-time with targeted and effective messaging.
WHAT IS SMS GATEWAY?
An SMS Gateway enables to send and receive SMS text messages to and from an SMS-capable device over the global telecommunications network (normally to a mobile phone).
HOW DO SMS GATEWAYS WORK?
SMS Gateways connect your web or mobile application to a server that will send SMS messages to your chosen recipients.
WHAT YOU SHOULD HAVE TO USE THE SMS GATEWAY SERVICE?
Organizations have to pay a certain amount per SMS to the SMS Gateway Service. Those services provide you with a web application that allows you to type in your SMS as per your preference and send them to your customers or potential customers as per your requirement Also the special thing is you can send SMS with your company name or whatever the name which you like. By that, you can make more brand awareness for your business. So it’s known as sender ID or the mask. As the example here you are able to use your company name as the sender.
Example: ABC shop, Palace hotel, Xyz bank
Likewise, you can choose the best-suited sender id for your business to send SMS for your existing or potential customer base. So which is a best practice for promoting your business and making awareness among a high potential customer base.
WHY IS SMS MARKETING USEFUL FOR BUSINESSES?
- High open rates
Text messages have the highest open rates when compared to phone calls or emails, which is one of the major advantages of bulk SMS marketing. 98% of the messages sent are opened, making SMS marketing services a benefit to all enterprises seeking quick and effective customer service.
- Greater audience reach
With the rising trend in smartphone usage, Statist says that mobile phones produced 52.2 percent of all online traffic in 2018, making SMS marketing the preferred method of communication for many firms. One of the most significant advantages of SMS in business is that receiving a text message does not necessitate internet access; all that is required is a working phone. Also with rising in smartphone usage, SMS marketing has become a rich resource. Businesses can take advantage of the ability to reach clients directly at their hands, allowing them to reach a bigger audience.
- Conversion rate is high
Businesses can have numerous benefits than huge usage of instant SMS messaging via apps. For example, SMS still has a higher conversion rate than all of its new-age competitors.
Also, people are more like to visit your store or business and enjoy the promotional benefits you offered through simple text messages than any other marketing tactics use for promotions.
- Flexible and reliable SMS marketing
Businesses can use SMS services to announce an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers, and much more. However, SMS offers limited space to convey their story. Businesses, therefore, need to use the 160-characters wisely to reach customers in an effective and impactful way.
- SMS marketing is inexpensive
When compared to other forms of marketing like billboards, television ads, mobile ads, magazines, SMS marketing is more budget-friendly. To add to the benefits of bulk SMS marketing are which make SMS marketing is a highly cost-effective option. SMS gateways are inexpensive and this is the main reason why you should select to take the benefits from SMS Gateway Services. Because the use of other advertising or promotional tactics will be more costly for the businesses. Because SMS marketing service is compatible with even small-scale businesses like small grocery shops. Therefore as our best observations, SMS is the best and cost-effective advertising and promotion tool for both small and large businesses. Also, you can perform in the field better than others by utilizing profitable ROI schemes
- Customer engagement rate is high .
Because of all of the advantages offered by SMS gateways, customers have easy access to your business and therefore, their interest is enhanced. It results in a massive boost in the rate of customer engagement.
Consumers are becoming more comfortable interacting with businesses on their mobile devices. So, in many cases, consumers expect to be able to reach businesses by messaging. Also, to take more knowledge in addition to that you can freely visit here. https://websms.lk/
Author -Piyumi Hansika
