How do you make sure your genuine email messages don’t get labeled as spam and end up in the inbox? In this article, we zero in on how to avoid the Gmail filter. However, keep in mind that a variety of circumstances can affect your email’s deliverability, including:
- Building a quality, permission-based email list.
- Creating relevant and engaging content.
- Testing and optimizing your email campaigns to drive higher open and click rates.
Are your email messages constantly landing in your subscribers’ inboxes?
Or do they frequently get captured by web-based email services’ junk filters and end up in spam folders, such as Google’s Gmail?
If any of your subscribers are using a Gmail account — which is likely because there are more than one billion active users worldwide.
we provide some key strategies to help you avoid the Gmail spam filter. Plus, you’ll likely find these tips and tactics are useful not only for the Gmail spam filter but also for how to avoid spam filters for other web-based email services.
How Do Spam Email Filters Work?
Many email marketing campaigns, whatever of the business, come back to the same basic questions: how does a spam email filter work, and why do some emails go straight to spam instead of the inbox?
Different spam email filters work in different ways. To determine a spam score and conduct email filtering, most webmail companies employ their own internal algorithms and data.
However, your email sending reputation, the quality of the content of your email messages, and your subscriber engagement (e.g., open and click rates) all have a significant impact on whether your emails are caught in a spam filter.
To help ensure webmail providers don’t report spam email for your email address and campaigns, be sure that you are using proper email authentication and that your sending Internal protocol (IP) reputation is good. In terms of email authentication, Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) are the major standards used by most Internet service providers (ISPs) and spam filter providers. Furthermore, your sending reputation is also determined by a number of factors, including blacklisting, bounce rates, spam complaints, and a lack of sending IP history. Nothing to worry about and nothing to wonder expert is ready to help you.
As far as content, avoid formatting that indicates your email is spam, such as:
- Using a wide variety of font sizes (especially bigger than 12 point), styles, and colors
- Using all uppercase letters
- Including a link to several link different domains
- Using exclamation points in the subject line
- Using symbols and numbers to help spell words
- Including too many large images.
Getting through a spam filter also requires maintaining a high-quality email list. Your email reputation and deliverability will suffer if you send email campaigns to invalid email addresses or to prospects and customers who routinely do not open or click your emails.
How Does Gmail Determine an Email Is Spam?
Gmail’s junk mail algorithms and user-created forwarding rules are quite good at automatically filtering unsolicited email messages and delivering them to recipients’ rubbish folders.
Unfortunately, valid email communications are sometimes labeled as spam despite the fact that the user requested them. Although email services don’t reveal the exact methods for determining if an email is unwanted by its intended receivers, the following are some of the most common reasons why email messages are designated as trash or why Gmail rules cause a message to be automatically blocked:
Content — Typically one of the least common causes for pushing email messages to the junk box, certain words or phrases found within messages and subject lines can cause them to be caught in a spam filter.
Link sources — If messages include a link to a website that is blacklisted, the messages could be caught in an email spam filter.
Source — If other email messages sent from the same IP address that you use appear to be junk, your emails may be categorized that way, too. In other words, it’s guilt by association. This can become a problem for small email senders who may be on a shared server.
Headers — If there are inconsistencies in the “from” address and “reply to” address and domains, emails will be filtered as spam.
Engagement — Recipients who know how to create rules in Gmail can manage filter settings and deliberately label certain messages as junk email; however, engagement metrics, such as open and click rates, also can affect the email-filtering process.
An increasing number of Internet service providers (ISPs), including Yahoo! and Gmail, are using such engagement metrics to determine if an email should automatically be deleted as junk email, or be blocked or filtered as spam.
In essence, Google is attempting to create a wonderful user experience in the same way that its search algorithms do. As a result, Google uses engagement data to determine whether or not a user is interested in receiving emails from approved senders. We’ve seen testing where a list with high levels of engagement gets past Google’s spam filter whereas a list with low levels of engagement doesn’t.
How to Prevent Email from Going to Spam
How to avoid email spam filters is vital for any marketing or sales team to know. The following are some important strategies and spam filter testing tips to help you get into the inbox of Gmail subscribers and prevent deliverability problems in the future:
- Check the email content.
If you have a deliverability issue, check to see if the content is to blame. Start by sending a neutral message to a Gmail address using your existing sending infrastructure including the “from” address, sending domain, and IP address.
If it doesn’t get filtered to Google junk mail, break up the copy of the problem email and be sure to send it in pieces to determine if the problem is located in the subject line or message copy. And keep in mind that it could be an image or a link that’s causing the deliverability issue.
- Tell subscribers to watch for your email messages.
Emails to confirm a purchase or new subscription is among the most opened emails. So, use them to tell your subscribers to watch for upcoming campaigns and to check their spam folders if they don’t receive them.
Its possible users may have created an email rule or spam filter that either blocked or marked your email address and content as junk email.
You may also want to remind your users how to set rules in Gmail: to click the “not spam” link if they find your email address in their Gmail junk folders, which will let Google know that they want to receive your email campaigns.
- Keep track of your engagement metrics.
Do your subscribers open and click your email? Or do they skip and delete your email campaigns without opening them, hit the unsubscribe link, or report them as spam? Gmail uses such engagement metrics to determine whether its users want your emails.
So, if your subscribers are inactive — i.e., if they haven’t opened or clicked your emails in a certain period of time, such as 6 months — you should consider running a re-engagement campaign.
In this way, you’ll identify the subscribers who aren’t interested in receiving your email and can remove them from your email address list.
- Make unsubscribing quick and easy.
How easy is it for people to unsubscribe from your email list?
Is it a simple, one-click process?
Is the unsubscribe link easy to find and click? Do you promptly respond to unsubscribe requests?
If people can’t easily unsubscribe, they’re much more likely to report your emails as junk and hurt your email reputation.
- Create an opt-in subscription process.
In fact, Google recommends using a double opt-in subscription process, which involves sending a follow-up message that each subscriber needs to respond to and click.
In addition, Google recommends not using pre-checked opt-in checkboxes.
Keep in touch with Us for additional information about Gmail’s guidelines for sending bulk emails.
Need to improve the deliverability of your Gmail messages?
We have helped many companies solve their deliverability issues. If you’re having issues with your emails getting junked, the experts at newsletters.lk/can help. Email us or give us a call at 0 725 550 550 and get started today.
AUTHOR – Buddira Edirisooriya
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