What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Why digital marketing is important?
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.
There are a few major benefits to digital marketing. Let’s dive into four of them, now.
1. You can target only the prospects most likely to purchase your product or service.
If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Digital marketing allows you to identify and target a highly specific audience, and send that audience personalized high converting marketing messages.
For instance, you might take advantage of social media’s targeting features to show social media ads to a certain audience based on variables such as age, gender, location, interests, networks, or behaviors. Alternatively, you might use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service, or who’ve searched specific keywords that relate to your industry.
Ultimately, digital marketing enables you to conduct the research necessary to identify your buyer persona, and lets you refine your marketing strategy over time to ensure you’re reaching prospects most likely to buy. Best of all, digital marketing helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful.
2. it’s more cost-effective than traditional marketing methods.
Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you’re spending on a certain channel if it isn’t demonstrating high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs it still costs the same, whether or not it converts for you.
With digital marketing, you have complete control over where you choose to spend your money. Perhaps rather than paying for PPC campaigns, you choose to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows you to continuously pivot, ensuring you’re never wasting money on channels that don’t perform well.
For instance, if you work for a small business with a limited budget, you might try investing in social media, blogging, or SEO that three strategies that can give you high ROI even with minimal spending.
3. Digital marketing lets you outrank bigger players in your industry.
If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of Rupees to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords. Search engines don’t care which brand is biggest instead, search engines will prioritize content that resonates best with the target audience.
Additionally, social media enables you to reach new audiences through influencer marketing. if you work for a small-to-medium-sized company, this could be a good avenue to consider.
4. Digital marketing is measurable.
Digital marketing can give you a comprehensive, start-to-finish view of all the metrics that might matter to your company, including impressions, shares, views, clicks, and time on the page. This is one of the biggest benefits of digital marketing.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real-time. If you’ve ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
So to increase your company’s profit by using digital marketing, there are so many companies in Sri Lanka. Smart eMarketing Pvt is one of the leading digital marketing companies in Sri Lanka. We are a company that provides services such as email marketing, SMS marketing, content marketing, influencer marketing, Facebook marketing, search engine optimization (SEO), PPC marketing, and display advertising. These tools help you to develop your business and increase your company’s profit very easily and it helps you to save your cost and time. Using digital media is very effective than traditional media in the current digital era. So try these tools for your organization and grow up your business more and more success.
Author -Hiruni Kalinga
