Using promotional text messages for your business can help you to increase customer retention
and engagement. You can send a simple SMS text message instead of using complex media to
promote a sale or an event.
Promotional SMS is the kind of SMS you send to promote your business, product, brand, or services you offer. Promotional SMS includes marketing and sales messages. Also, any text message that contains an offer or a sales coupon is considered promotional.
Promotional text message examples for your business
Here, You will need to alter your communication because you are working with a different format. Keep in mind that text messages are limited to 160 characters or less. Here are some examples of promotional SMS messages you may send to promote an event, a sale, or new products.
- Promoting an event via text message
When promoting an event of your business you might choose text messaging to optimize the task. So, SMS has a higher open rate than other channels. Therefore SMS tool effectively performs seven times that other traditional media use to promote the events by companies. So, to take a better understanding, mentioned a few event promotional SMS examples below.
- Special events
Recurring event
Large ticketed event
2. Promoting a sale or discount via SMS
You can choose SMS to promote particular sales or discount offers. Because most of the
consumers are more like to purchase things when offering a discount or something like that. So,
through an SMS business can convey the message to the right audience at right time as effectively
better than the oldest ways.
- Loyalty discount
Annual sale
Holiday discounts
3. Promoting a new item or offer
When launching a new item of special offerings businesses can replace the SMS for other
media. Keeping your customers informed can help boost your sales. some examples are
mentioned below.
- Product launch
New menu items this week
There are some guidelines to follow:
When sending a promotional SMS you have to follow some simple and nice guidelines. some of
them are mentioned below for your convenience.
- Keep your messages short
Don’t exceed the 160-character restriction per SMS while sending a promotional text message.
Customers do not expect to read a story when receiving an SMS from a brand, even though newer phones can allow longer messages. Keep your messages concise, sweet, and to the point, and they’ll convert better.
- Aim for clarity
While text messages should be short, they shouldn’t be cryptic. Ensure that the text will make
sense to the recipient.
- Respect customer wishes. If they ask you to stop, take them off your send list.
Why you choose Web SMS as your gateway partner: Because WEB SMS provides the SMS gateways to send SMS which are the best fit with your business capacity. Also, you can select affordable packages to set as your budget. Further it provides unique features as mentioned below:
Accessible from any online device.
Easy to set up and use, no additional software required for online SMS.
Send/receive single or group SMS.
Service availability for mobiles and CDMA landlines in Sri Lanka.
Option to forwarding SMS received to your mobile when required.
Delivery tracking – shows when SMS was delivered to the handset.
Reports – records all messages sent, received, delivered, and failed.
So why you are still stuck with traditional media. Now you can play your own field better than ever. So, enjoy the free sign-ups @ cloud.websms.lk
Author -Piyumi Hansika
