Ways to use transactional SMS messaging…

In the 21st century, customers are highly knowledgeable so, they expect accurate information when they are dealing with you.  Always they are expecting updated and on time details. Thus they wish to receive updates and confirmations from businesses throughout the customer life cycle journey. Communication with customers is a best practice, from the beginning of the process that signs up, to the end of the process that is purchases, delivery, and after-sales services. So, transactional messages are the perfect solution for that. Which assist to send order confirmation, delivery status, appointment confirmation, and other customer services.

What is transactional SMS?

Transactional SMS means typically an automated non-marketing SMS sent from the company to a customer that provides valuable information about their products, services, or processes. Transactional SMS is not the marketing or promotional SMS. So transactional SMS are the messages which use for sending order and booking alerts and informational messages to registered customers. But promotional SMS is different from that, promotional SMS are the messages which use for sending marketing and sales messages.

Also, promotional SMS is the bulk distribution of the same message with the selected audience but transactional SMS are personalized and typically send to individuals one at a time.

Let’s take a look at transactional SMS examples

  1. Your order has been shipped.

2. Your order confirmation number is 124563045. You will receive it on Monday.

3. Your order is ready for pickup.

4. Dear customer your one-time password is 4561. Please do not share it with anyone.

The company sends the transactional SMS when a customer completed an action. Then pre-determined automation messages are to be pushed to the customer.

Some transactional SMS formats use by businesses.

  1. Welcome messages

Welcome messages can be sent when a customer signs up for a new account.

2. Order confirmation

An order confirmation message is another type of transactional SMS. When consumers place an order online they expect  immediate order confirmation alert to verify their order accuracy. SMS is the best channel to communicate order details.

3. One-time password

Send automated one-time passwords (OTPs) via SMS to your customers to verify account sign-ins, payments, and more.

4. Shipping/delivery updates

When a customer placed an order, real-time information about shipping, delivery, and pickup can be shared with your customers. Sms is the best matching tool for that. This information assists customers to be updated about their order status.

5. Reminders

Forgetfulness has commonly occurred with the busy work schedules of people. So reminding SMS helps your customers to remember their bookings, appointments, and also due payments.

Why SMS is a perfectly matching tool for sending transactional messages?
  1. Low cost

When using an SMS system for sending transactional SMS, it is a low-cost tool than others. Because transactional SMSes only cost a few cents each. But return in terms of customer retention is more than cover the minimal cost of sending transactional messages.

2. Speed

Sms messages can be sent and delivered within few seconds. So SMS is the best tool to send time-sensitive information.

3. Convenient

We all have our mobile phones on us all the while! And SMS does not require any data connection— the basic cellular connection is sufficient. So it makes it convenient to access information, especially for time-sensitive communications like OTPs

4. Enhanced engagement

Transactional SMS messaging keeps your brand top of mind with your customers, reducing your reliance on marketing messages to maintain a connection. For new customers, service-based messages can help establish initial mobile relationships without the need for marketing messaging. It also allows you to opt-in net new subscribers to your mobile database, which can be used for marketing purposes.

So, transactional SMS messaging has several advantages. You’re not only communicating with them on a platform that they frequently use, but you’re also doing so in the manner that they like. In fact, 75% of mobile users prefer a text message to make a phone call or send an email. So why still be stagnate with wrong media. You are not late, don’t miss out. Just freely click here.

Author -Piyumi Hansika

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