There is nothing almost permanent people change, businesses change, and, of course, web hosting changes. At some point in your career, you might yourself wanting to move from your current website hosting company to a new one. The reasoning may be financial causes, dissatisfaction with the current hosting provider, or just a desire for change. Whatever reason you have, the most important thing is to plan out how to change website hosting companies without hurting your search engine optimization. Your SEO needs to be retained and improved on the new site. If the transfer process does not go well, you will lose all the SEO work you did for your site over the years.
If we switching hosts will it affect SEO?
You may be thinking, “Does changing my hosts it’s affecting my Google ranking?” Oftentimes the answer will be yes. In any situation, moving to a new web hosting company will impact your website’s SEO success or failure and long-term strategy.
Actually, everyone hopes when they move to a different website hosting company will positively impact their website’s SEO or their visibility through search engines. However, that is not always the same case.
Switching web hosting may not be what you expected, and may result in a drop in search engine results pages or SERPs. In fact, this can lead to poor performance of your website and a decrease in website traffic. In some situations, your moves to a new location may adversely affect the user experience.
The new host’s which you selected, its geographical location is very important; if the new servers aren’t located in the same country as your website, sometimes you’ll wind up losing website traffic. You also need high-quality hosting services. One more thing, if the servers are overcrowded, your website will get more downtime, which negatively affects your SEO ranking. So well publish web hosting service providers give more benefits to you.
Switch from Current Website Hosting Without Hurting SEO
Our previous blog article said to you how to select the best hosting provider and now that you have the knowledge about some of the ways moving to a new web host service provider may negatively affect your site’s SEO performance, it’s imperative that you learn how to avoid falling into this fire.
The first step is to consider the impact the change will have on the key players: website operators, search engines, and customers. By anticipating these reactions, you can make the necessary changes on your website to ensure each one is addressed and keep the SEO you have spent a great deal of time working on.
If you ensure that search engines have all the information they need about migration changes on your site, they can adapt smoothly to your new host and protect your SEO. The information you should share in advance with search engines includes:
- New hosting location
- New site structure
- New domain
- URLs
- Link sources
Basically, you need to put in do your new home in order before destroying the old one.
The next thing is to set your website properly on the new hosting service location. DNS changes should be handled carefully because they help ensure the domain name is correctly transferred to the new hosting location— this will give more benefits to making sure search engines can easily run your website in the new location.
Before disabling the old server, make sure your new site is fully set up and running effectively. Once you have sold your domain, give up all the algorithmic research and SEO you worked so hard to work on, like the links you built.
Before wholly moving your website, start by migrating a subdomain’s contents and employ the 301 redirect to redirect pages to your new site. Avoid doing a blanket redirect, as these tend to impact SEO negatively. Instead, do a page-to-page redirect. Other measures you should take include:
- Confirming all links on your website are redirected to the new location,
- Checking your new site for any broken links and fixing them,
- Connecting with customers
In addition to prevailing your search engines informed and connecting your new one from your old domain, it isn’t a bad idea to connect directly with customers. If you have a strong social media following, keep your consumers in the loop about your website changes there, too.
Author -Upul Chandana
