Whatsapp business API enables advanced business functions, like automated and template messages. Furthermore, it enables businesses to use WhatsApp Business accounts more extensively and to their full potential. WhatsApp API is an easy, secure, and trustworthy solution for small, medium, and large businesses and enterprises to communicate with their consumers throughout the world. Also, WhatsApp business API is designed specifically for medium and large businesses, allowing them to communicate with their customers directly through the world’s most popular messaging app, which has over 2 billion users. Furthermore, Whatsapp business API provides a secured, and professional communication scheme with business customers. So, the WhatsApp Business API allows businesses to send and receive messages programmatically, as well as integrate with existing systems like CRMs, and marketing automation.
However, it’s not only about the number of users. WhatsApp has a lot of power. Every day, the platform sends 65 billion messages, which is three times the volume transmitted over SMS. Those messages are read, just like SMS. Open rates range from 70 percent to 98 percent, depending on where you check.
Uses of Whatsapp API
- Notifications & Alerts
Companies can also send messages to their customers to keep them up to date on essential information or changes in real-time. So companies can use the Whatsapp API system to send alerts about booking or payment confirmation, delivery updates, reminders for bills or appointments, and more.
· Customer Communication & Support
Companies can use the Whatsapp API to give customer support and customer communication via the Whatsapp API. By using Whatsapp API, companies can send bulk Whatsapp messages for larger audiences at once. Also from the customers’ side: Customers can use WhatsApp to contact businesses and ask inquiries about purchases, billing, product information, personal concerns, and more.
· Automate transactional notifications & product updates
Reach your customers on their favorite messaging app and get better read and response rates for your transactional notifications, product and service updates, alerts, OTPs, and more.
- Share media-rich texts, containing audio files, video files, documents, images, or location. Businesses can now offer superior customer experience by sharing insurance policy statements, invoices, product demos, delivery location and other files over WhatsApp.
Special things about Whatsapp Business API
- Users cannot download WhatsApp Business API from App Store or Google Play. Instead, you have to connect the API through a WhatsApp Business API provider.
- You can add multi accountsfor your whatsapp API. (Example: You can add more than one accounts in your API).
- WhatsApp Business API can be linked to the company’s. For example, businesses can use WhatsApp API to automatically send confirmation messages to a customer’s personal WhatsApp, such as detailed information on website shopping, member registration, and event sign-ups.
