1. Profile Picture and Cover Image
While millennials and the new generation obsess over their Facebook profile picture, you are exempt. It is best for every business to use the company’s logo as the profile picture. This also emphasizes another important requirement: having a logo. Having a logo simply means having a digital identity that is reflected in all of your Facebook marketing campaigns. The cover image for your page should be created by your creative team. It is usually best to keep changing the cover page based on the need of the hour. For example, you can create a campaign-specific cover image during a specific Facebook marketing strategy. In general, many businesses keep the cover simple by only including contact information and unique selling points (USPs) on the image. Keep in mind that your cover page and profile picture are both important for the appearance of your page. Consider something novel and inventive for Facebook marketing. Try not to imitate what everyone else is doing. Create your own distinct identity. Create a GIF for the cover image, for example, or use a very short video.
2. Company Information
When a user visits your page via a Facebook marketing tutorial or Facebook marketing strategy, the about section of your company is displayed. You must ensure that your users can derive value from the about section. However, you are not required to include every detail about your company in this section. Be succinct, astute, and to the point. In fact, shorter but powerful descriptions have a greater impact on the audience. However, in the full description section, include some additional information. It can include what distinguishes you, how you provide excellent services and some interesting facts about your brand.
Tip: Keep the content of your Facebook marketing strategy and page simple and decent at all times. You don’t want to overuse your vocabulary or use mechanical language.
Remember, this is Facebook, an application that was designed to connect people. It is best to maintain a conversational and friendly tone of voice.
3. Articles
Posting on Facebook for the purpose of Facebook marketing is not a common occurrence. This post will be visible to everyone who has followed you or liked your page. As a result, you must post something that will be useful to the majority, if not all, of your audience. You can’t fill your users’ profiles with endless posts and promotional content. You can’t, however, post in a casual manner. Extremes can limit your brand’s reach and visibility. Do some research to find your ideal posting mix. You can choose to update one post every day, every other day, or once a week. To get a clear picture, you should look at Facebook marketing statistics.
Aside from that, you must post useful, valuable content. Something that your target audience is interested in seeing. When your audience is primarily made up of millennials, you can’t post content that is only 200 words long. They have shorter attention spans.
Here are some suggestions for Facebook marketing posts:
- Hyperlinks to your blog posts and articles.
- Limited-time offers, such as coupons.
- New product releases or updates to existing products.
- Useful information, such as how-to guides (s).
The only time it is acceptable to post frequently is when you are holding an event and want to keep your audience up to date. Aside from that, your audience will quickly report you as spam, which is how most businesses lose a lot of customers. Before posting anything on Facebook, consider whether it will be of any use to the user. If not, skip the post and come up with something creative and useful instead.
4. Statistics
When you market on Facebook, you also get detailed insights. Continue to look for Facebook insights to learn more about what your users like, what type of graphics they prefer, and what content appeals to a wider audience. If you notice an increase in your usage, go back and read the post to see what you did differently. This will assist you in better understanding your audience and their needs.
Author – Hiruni Kalinga
