In part one, there were explained two steps of how to create a marketing strategy. So in this section, I will explain the other steps.
Step 3: Conduct a competitor analysis.
Social media is used by your competitors. Isn’t that the case? Investigate what your rivals are doing. Simply reviewing your competitors’ social presence can provide you with valuable insights. In this regard, competitor analysis tools can be extremely beneficial.
Perform a competitor analysis
You can learn a lot from your competitors, such as which strategies work and which don’t. A competitive analysis not only identifies your competitors but also provides you with a good idea of what to expect from your social presence. To get a clear picture of who your competitors are, take the following steps:
Identify your competitive keywords: compile a list of relevant keywords with competition and search volume data. These keywords will assist you in narrowing the scope of your competitor definition.
Discover who is ranking for the keywords you’re interested in: Choose the top ten keywords that are most important to your company. Enter them into Google to find out who your main rivals are.
Browse social with your top keywords: Now, use your top keywords to see who ranks first in social results. Put those keywords into the Facebook search bar, for example, to see who comes up.
Discover which brands your target audience is interested in: Twitter Analytics and Facebook Audience Insights assist marketers in determining which other brands their target audience follows.
After experimenting with these techniques, you should be able to generate a large number of potential customers. However, limit your list to only five brands that compete with you the most on social media. Then you can conduct a SWOT analysis to evaluate your company’s and the competition’s strengths, weaknesses, opportunities, and threats. Analyzing how your competitors use social media to boost business growth will assist you in identifying opportunities. This does not imply that you must imitate your competitors. If your competitors are primarily focused on Facebook, for example, you may want to consider other networks where your target audience is underserved.
Step 4: Choose Which Social Media Platforms You Will Advertise On As previously stated, not all social channels are created equal.
Each platform has its own rhythm and its own set of users, each with its own characteristics in terms of how they interact with content. A person who watches their favorite show on YouTube may not use Linkedin for the same reason. You can’t include every social media platform in your strategy because there are hundreds of them. Furthermore, you cannot publish the same content on every platform. As a result, it’s critical to do some research before settling on the best platforms for your marketing strategy.
Consistently pursue your company’s objectives- When incorporating social media into your strategy, it’s also critical to keep your business objectives in mind. You can prioritize Twitter, for example, to improve your customer service efforts. Instagram is a great place to showcase your products and services in a visually appealing manner. The key here is to match platform benefits to business objectives.
Step 5: Produce Interesting Content
You should have a good idea of which platforms to cover at this point. It’s time to talk about content and how to improve its relevance and engagement. Understanding the psychology of your audience is essential for creating shareable and enjoyable content. You’ll be able to figure out exactly what makes them happy and excited. Content is anything you post: a tweet, an Instagram photo of your product, a Facebook status update, a LinkedIn blog post, and so on. You must tailor your content to each platform while also remaining relevant to your audience.
Conduct keyword research- While keyword research and analysis are essential for success with search advertising, conducting keyword research can significantly improve your social media visibility. Determine which keywords your target audience uses to find their favorite content on social media, whether it’s Instagram, Facebook, or YouTube. It will allow you to learn about your target audience’s wants and needs. Researching and identifying the appropriate social media keywords will provide you with a clear idea of how to structure your message effectively. From video optimization to image tagging, the process guides you through each step. Assume you’d like to write a blog post. Keyword research will assist you in developing precisely what your target audience is looking for. There are a plethora of excellent keyword research tools available to help you.
Create a social media pixel- A pixel is a piece of code that you can embed on your website to track how users interact with your Facebook ads and website. This allows you to track conversions from Facebook Ads, optimize ads, remarket to page visitors, see which pages they have visited, and see if someone has completed your desired action. Even if you do not use Facebook ads, you can install the Facebook pixel. It will begin collecting data immediately, so you won’t have to start from scratch when creating your first Facebook ad. And if you need more assistance configuring your Facebook pixel, I can walk you through the process here.
Step 6: Promote Your Social Media Posts
It’s difficult to get your content noticed on the internet, especially on social media, where nearly half of all content receives no shares. To get the most out of your social media, follow the 80/20 rule, which states that you should “spend 20% of your time creating content and the rest (80%) promoting it.” You’ve probably heard the adage, “If the content is king, distribution is queen.” The creation of content is a time-consuming process. It will be much easier to drive engagement if you create great content in the first place. Unfortunately, the majority of people do not post high-quality content and thus end up producing nothing for their business. So, first and foremost, your content should provide exactly what your target audience is looking for. Then, using paid social, you can increase engagement and visibility.
Step 7: Analyze Results on a Regular Basis
Your social media marketing strategy is an important component of your overall marketing strategy. It is difficult to get it right the first time. As you begin to implement your strategy and track performance, you may discover that some of your tactics aren’t working as well as expected. As a result, it is critical to analyze your results in order to identify and correct problems.
So like that, you can create a social media plan and become more growth for your business.
Author – Hiruni Kalinga
