What is repeat purchasing?
Repeat purchase is when a customer buys the same brand of product that they bought previously. Repeat purchase is a sign of a customer’s commitment to a brand. It also gives marketers the chance to build long-term consumer relationships. Repeat purchases indicate a satisfied and “well-retained” consumer, lowering new-customer acquisition expenses and increasing total profitability. Using a bulk SMS tool, the company’s repeat purchase rate can be increased.
Unlike other channels, SMS marketing takes customer attention straightway with 90% of messages opened within 90 seconds.
ways to increase repeat purchase behavior
One of the most effective aspects of SMS marketing is that it does not necessitate the creation of some novel, never-before-seen marketing approach to persuade consumers to buy from you. What distinguishes SMS from other forms of communication is that it generates real interaction. However, it isn’t, magic. You must provide actual value to people, and you must understand what real-world problem or want your company to address for your clients. Followings are the ways of increasing repeat purchase behavior,
Automate ongoing customer engagement with SMS messages
Customer relationships must be maintained through constant participation. You don’t want to send out too many marketing messages, especially if it will result in a large number of unsubscribes and lost sales. So you can adapt automated SMS messages to engage with customers.
Segment your data for hyper-personalization
Text messages are already familiar and intimate, especially when data segmentation is used to enhance hyper-personalization. It requires a few extra steps, but it makes greater use of current data to ensure that loyal customers make repeat purchases.
post-purchase care with friendly reminders
Following up with consumers via text messaging after they’ve made a purchase can help you build long-term relationships and get repeat orders.
Use discount codes to incentivize first-time purchasers
Discounts are always appreciated by shoppers. Consumers are more interested in receiving marketing messages that provide coupons after signing up for texts from brands they adore, according to a new survey. Trying out different offers and campaigns early on will help you figure out which incentives resonate with certain segments of your subscriber base. Then, by delivering relevant text messages to each section, you’ll be able to interact with them more successfully while also increasing your revenue potential.
Share timely transactional updates via text
SMS is a simple and convenient approach to keep clients up to date on the status of their orders in real-time. Those who have agreed to receive transactional communications such as live delivery tracking updates. Text messaging after a purchase can also be used to enable user interactions with customers. Text messaging after a purchase can also be used to enable user interactions with customers.
Use customer data to add a personal touch
Because SMS is such a personal marketing tool, every text interaction your company has with a customer should be handled with caution. Therefore using dynamic variables to personalize the entire message to each individual based on the client data accessible to you—whether it’s their first name, last name, or the precise product they purchased.
Increasing your repeat purchase rate ensures a steady stream of cash for your company. It’s a simple approach to build loyalty among new and existing customers, and text messaging can help you along the road. Consider incorporating text messaging into your marketing strategy right now!
Author – piyumi Hansika
