PPC (Pay per Click)….

What is PPC? PPC, or pay-per-click, is a popular advertising model used in online campaigns to drive traffic to a website. Because the advertiser only pays the…

Read more

SMS MARKETING STRATEGIES TO INCREASE REPEAT PURCHASES…

What is repeat purchasing? Repeat purchase is when a customer buys the same brand of product that they bought previously. Repeat purchase is a sign of a…

Read more

WHY SMS FOR RETAILERS…

SMS text messaging has quickly become the world’s fastest-growing communication channel, with usage increasing at an exponential rate in recent years. Retail SMS marketing is a cost-effective…

Read more