SMS has risen in significance as a marketing tool, and in recent years, organizations have discovered a method to adapt and optimize SMS for usage as a service tool. Mostly because of its numerous benefits. By using SMS messaging for businesses you can:
Increase customer retention, Develop greater brand loyalty, Provide immediate communication, Attract new customers, increase overall sales, Provide a profitable ROI.
Industries that need text messaging to serve their customers
01. Restaurants
In the industry in which restaurants survive in service is the key. Restaurants have different channels to engage with customers. But still, SMS is the best way of keeping a long-term relationship with customers at a lower cost. And which causes to improve overall customer experiences.
Restaurants can use SMS to send:
- Special offers and promotions
- Text to order
- Reservation reminders
- Coupons
02.Banks and Financial company
There are a variety of SMS banking solutions designed exclusively for the finance and banking industries. Improved communication in terms of speed, cost-effectiveness, reliability, and inconspicuous messaging are all advantages of utilizing SMS for banking. Text messaging has considerably higher open and response rates than email, which is chosen for its convenience of use over traditional mail and voice-to-voice communication.
Customers prefer accurate data about their financial transactions. Invest in a banking SMS gateway for your financial institution to increase customer happiness and, as a result, increase profits.
Banks & Financial companies can use SMS to send:
- Notify consumers instantly of account transactions
- one time passwords to reduce fraud and theft
- Generate real-time fraud alerts
- payment reminders
- Effect debt collection
- Reduce defaulting on loan payments
03. Retail & e commerce.
With the emergence of online shopping, E-Commerce websites, a wide variety of online retail brand outlets, and M-Commerce Mechanisms, online business has become a part of everyday life for the majority of the younger population. E-Commerce uses a variety of business services such as online banking, bill payments, business transactions, and online shopping to channel successful marketing promotions and services.
Although text messages are short, they are quite effective. Reaching out to mobile consumers by SMS can provide a consistent experience for the user, resulting in increased conversions.
Retail and E-commerce can use SMS to send:
- Remind consumers of their existing wish lists.
- Advise consumers when wish list items are running out or on sale.
- Confirm online orders.
- Provide links in text messages for interested consumers to act upon.
- Promote websites via SMS marketing practices.
- Promote special discounts.
- Send payment reminder.
- Advise order cancellations.
04. Shipping and logistic providers
SMS messaging is also the most effective method to communicate with customers. The majority of people have their mobile phones within close proximity and research has shown that people are more likely to see, read and act on messages through their phones than any other form of communication; 90% of text messages are read within four minutes.
Sending text messages to customers regarding updates on delivery statuses, proof of delivery or an update on a service can significantly improve customer relationships and loyalty.
SMS for transportation and logistics can be easily integrated into existing systems utilizing a simple API, providing a cost-effective, quick, and reliable way to communicate with customers, drivers, and employees.
Shipping and logistic providers can use SMS to :
- Send delivery confirmations and/or the option to rearrange deliveries
- Make customers and staff instantly aware of schedule changes or cancellations
- Provide drivers with delivery and new collection updates
- Notifications to drivers about traffic delays, accidents or emergencies
- Send tracking information with URLs
- Employ inbound numbers to enable customers and employees to respond instantly
- Pull inbound text messages directly into inboxes or business systems
- Send invoice reminders or late payment alerts
- Distribute inventory management alerts to customers and staff, such as inventory shortages, order delays or back order updates
- Send surveys requesting feedback about a delivery or service
05. Gyms and Fitness Centers
Gyms and fitness centers can thrive on their ability to reach out to both prospective and existing members.
In order to stay ahead of the curve and gain a competitive edge, fitness clubs and gyms are increasingly adopting SMS marketing to keep the current members engaged and reach out to prospective ones.
With an outstandingly excellent open rate, SMS messaging is one of the best ways to augment your influence across a broad spectrum. Moreover, with the right messages, you can improve your member satisfaction and boost your revenues.
Gyms and Fitness Centers can use SMS to:
- Welcome new members on board by sending well-drafted and engaging messages.
- You can send out promotional offers to extend your outreach and attract prospective customers.
- You can send out offers like discounts to interested people or existing members for recommending their friends.
- You can draft concise, engaging and relevant messages to increase class sign ups.
- Start by sending out special offers to interested members.
- You can send reminders to make sure the classes are attended regularly.
Apart from the reliability of sending SMS, texts are rapid, inexpensive, and the results can be examined promptly. It’s effective, easy to set up and utilize, and has a quick impact on response and sales prospects. SMS has a number of advantages over other marketing methods. So, now you can enjoy free sign-up. Click here to join us.
Author – Piyumi Hansika
