With multiple commercial transactions and sale efforts, Black Friday is one of the busiest days of the year for businesses. As consumers look for product offers before, on, and after Black Friday, text marketing has become a strategy to boost mobile sales. Use these ideas to plan ahead of time for Black Friday sales and design a creative Black Friday SMS campaign to promote your business.
Here are effective and essential tactics that will keep you ahead of the game coming up to Black Friday.
01.Prepare your audience.
If your consumers have agreed to receive promotional SMS, it’s a good sign that they want to be kept informed about impending promotions, specials, product launches, and other such events. Give clients plenty of notice about future promotions so that your business is at the top of their minds on Black Friday. It is your responsibility as a retailer to inform clients ahead of time about what you will have available and to prepare them for the exciting opportunities that lie ahead. Text messages are the ideal channel for quickly notifying customers because they are concise
and immediate.
Enticing Ways to promote engagement this Black Friday
- Early access to product launches
- Exclusive events for VIPs
- Loyalty program competitions
- Flash sales
02.Perfect Time
It’s critical to send text messages at the right time and in the right context, as it is with most marketing campaigns. SMS is particularly personal because it is delivered directly to the recipient’s phone. As a result, if businesses disregard or misuse promotional text messaging, receivers may opt out. Make a schedule for SMS marketing that is specific to your target group. The first step is to plan out a communications strategy ahead of time by creating a content schedule. Customers that receive drip marketing information are not bombarded all at once but instead receive communications over a set period of time.
For example, As an enticing method to build up the big day, send a different message every
second day to maximize interaction. Sending promotion coupons, updated product descriptions, or information on flagship events could all be part of an SMS drip campaign.
03.Tailor your content
Knowing who your target audience is and predicting what they want is the essence of marketing. Personalized text messages are the first step in tailoring your message to meet the demands of your customers.
Effective Examples for personalization content:
- Greeting customers by name.
- Tailoring content to their demographics (e.g., sending an invitation to events in their area).
- Customized recommendations based on previous purchases.
- Respecting their time zone and opt-in preferences.
04.Create media rich contents
Providing quality material that customers can relate to and utilize is a fun method to entice them to buy more. Photos, videos, GIFs, and links can all be used to further engage your audience. You can insert short URLs in your SMS messages using an automatic URL shortened to keep messages simple. Use shortened URLs to send customers to specific landing pages, and keep track of your click-through rate.
05.Be specific
Make sure your recipients are aware of the promotions, items, and discounts that will be available and when they will be accessible. The more detailed you can be, the higher your chances of persuading people to buy. If a sale begins or ends at midnight, be sure to include the time zone so there are no misunderstandings. Being clear and accurate in your communication can help you create a great and accessible client experience.
It’s the biggest sale of the year. So, When it comes to significant purchases, generating a sense of urgency helps inspire customers to make the correct purchase at the right moment. Limited stock, exclusive sales, and flash sales that are only accessible for a limited time will be texted to them. Limited stock, exclusive sales, and flash sales that are only accessible for a limited time will be texted to customers.
Good practices for sending Black Friday promotions via SMS
All promotional messages do not work equally. to have an effective black Friday marketing strategy in this black Friday you have to develop a plan. Send personalization messages to your customers. Proper selection of target audience, effective segmentation, creating vital content for each segment, and delivery times can all play a part in your success.
Tips to sending promotional SMS for black Friday.
- Send personalized and customized with a recipient’s name or purchasing preferences.
- Better segmentation into a specific group or groups you can optimize the sales through SMS.
- When send SMS for target audience , it should have a clear call to action.
Ways to implement black Friday promotion via bulk SMS.
- SMS event reminders like upcoming sales or special events in-store.
- Loyalty programs, such as offering bonus points or free shipping when customers purchase certain items.
- SMS contests with prizes that drive engagement and encourage more purchases during Black Friday.
Examples for black Friday promotional SMS.
- Black Friday special sales.
- Early access loyalty messages
- Black Friday coupons
- Black Friday sales alerts
- SMS promo codes
- Online store deals
Now you can use a web SMS gateway to alert your customers of the value, experience, and significant savings they can expect from your brand this year. Don’t miss out on the chance. Still, you have enough time to optimize black Friday sales revenue through just one SMS. Once you experienced the benefits of Bulk SMS definitely SMS GATEWAYS would be your perfect customer engaging partner for the long term. Hurry up! Freely visit to get a perfect idea.
Author – Piyumi Hansika
