What is a bulk email service?

What is a bulk email service?

A bulk email service is an email provider that allows you to send mass emails to your subscribers. It’s common to use bulk email services for newsletters, sales promotions, and company announcements.

A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions.

While traditional advertising methods, such as print ads and direct mail, can have a high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials.

With a bulk email service, you can find out what attracts consumers and what elements lead to higher conversions.

Furthermore, many bulk email services offer automation tools – think workflows and sequences – to help you move leads down the funnel and retain your current clients.

Using a personal or business email can work in the first few months of starting a business but will quickly become ineffective as you grow.

Reasons to Send Bulk Emails

Not sure if it’s the right time to try a bulk email service? The first question you should ask is, “Is our brand investing in email marketing this quarter/year?”

If the answer is yes, then that’s your sign to invest in an email service.

Here are specific examples of when you would send out a mass email to your subscribers:

Sales promotion – Say you want to promote discounts on certain products or services, sending a mass email to your subscribers is a great way to generate sales.

Newsletter – Do you want to send out exclusive content to your subscribers? Then a newsletter is a way to go.

Product updates – A great way to announce a new product feature or line is via email. You can include previews to build some excitement and include calls-to-action (CTA) for conversions.

Announcements – Are you updating your hours, prices, or services? Or perhaps there’s been a change in your policy. Notifying your subscribers in an email blast is an effective way to spread the news.

With every email you send to subscribers, you’ll want to keep in mind your goals, your audience, the time and day, personalization, and compliance with data protection laws.

Top Features in Bulk Email Service  

01. User Behavior Tracking

The number one tool you’ll need in any bulk email service you select is reporting capabilities. Because what’s the point of investing your time in designing and sending emails if you can’t see how they performed?

You should be able to track key email metrics, such as:

• Open rate
• Unique clicks
• Click-to-open rate (CTOR)
• Clickthrough rate (CTR)
• Unsubscribe rate
• List growth rate
• Bounce rate

02. Drag-and-Drop

A drag-and-drop tool makes designing your email easy. This intuitive feature allows you to select an element from the sidebar, like an image, quote, or button, and drag it to a section in your email.

This will save you time as you determine the best flow for your email and move things around.

03. Email Segmentation & Personalization

Segmenting your emails ensures that your emails are reaching the right people at the right time.

You should look for a bulk email service that allows you to segment your subscriber list based on:

• Location
• Actions taken in the email
• Purchase history
• Type of subscriber (ex: prospect vs current customer)

04. Split Testing

Split testing, also known as A/B testing, is a great way to understand what resonates with your audience.

This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

By testing out different subject lines and elements within the body of your email, you can determine what works best.

05. Automation

When you’re scaling your email list, the name of the game is automation.

Say you have a content offer and you want to send a sequence of emails to leads after they’ve downloaded the offer. With an automation tool, you can pre-select which emails will go out, in what order, and how many days in each email.

06. Design Templates

If you’re like me, designing isn’t your forte. So, when designing an email, you’ll take all the help you can get.

Having a design template based on the type of email you want to send can not only save you time but ensure you’re following email best practices. This is particularly helpful if you have limited experience designing emails and are just starting out.

What’s great about having a template is that it’s a foundation. You can customize it to fit your needs, but it provides a blueprint from which to work.

07.High Email Delivery Rates

Imagine you work so hard on an email campaign, and it never reaches your subscribers’ inboxes. Frustrating right?

That’s why it’s important to verify your provider’s email delivery rates. You’ll want to select a service with high email delivery rates, as close to 100% as possible.

Author -Buddira Edirisooriya