Before you are trying to launch a product or service to the market you have to choose the correct segments/target audience to launch that. As well as you might be capable enough to select effective channels to reach and maintain a better relationship with the target audience. So, now mobile phones are everywhere and which play a big role in the business field. Also, people are freely used to using mobile phones when they are shopping, selecting the hotels or restaurants to visit. Especially people are likely to engage with businesses through mobile phones as it is a very convenient way.
According to that, when you are launching new products or promoting existing businesses SMS is the best tool to reach a large audience at once. So, SMS marketing is a low-cost and high-return marketing system that uses text messaging to convey content or offers, t customers. Also, there are many reasons to try it out, from its relatively low starting cost to the fact that the majority of texts are actually opened and read.
Below are some most effective tricks to increase business revenue through SMS.
1. Identify the target audience
Before launching a new product or service, we have to find a well-suited target audience for that. According to that, before sending an SMS to achieve the desired success it’s important to identify who their target audience is. So once the target audience is identified, we can arrange an SMS schedule and design according to the target audience. When determining the target audience, it’s important to consider a variety of factors such as age, gender, demographics, occupation, customer interest in the product, and so on. This gives businesses a higher chance of reaching the right audience which will end up adding customers and increase revenue.
2. Creative contents
Challenges are arise when each business is eyeing to increase revenue through same channel of marketing to reach customers. At that moment, Bulk SMS being an economical option for all businesses. The character limit for messages is 160 characters per message. So, 90% of the text messages sent will be read within the first 3 minutes of sending typically. So, using lengthy messages is not advisable. Also, Businesses need to modify the content according to the target audience and yet remain creative in the content sent because it makes them stand out from the rest of the others.
By using complex words which only leads to businesses end up losing customers and money which invested for that. Therefore, it’s best to keep the contents of SMS simple and creative.
3. Personalized reach
When sending SMS, business should provide a personal attention to get more customer touch by customizing the message. As the example you can use customer’s name instead of “Dear customer” or “ hello”.
It makes the customer feel , the offer or promotion sent on their mobile number is exclusive.
4. Send exclusive offers not found elsewhere
Customers are always seeking on good offers. So, it’s important to grab customers’ attention by sending exclusive offers. These offers must have multiple uses in terms of whether they are doing online shopping from your app or website or visiting your store. Sending them a unique coupon through text message allows you to retarget your audience and enhance your revenue if they are a past customer who hasn’t made a purchase in a long time.
5.Link SMS with Other Types of Advertising
The most effective advertising plan combines various types and forms of media. Including content about opting in to SMS in your print and digital ads, as well as on social networking sites, will help you expand the number of people with whom you can engage via text. Also, On the other hand, you can share links in your text messages that take your audience to new videos, articles or other content you publish. This can help build your credibility and customer loyalty.
6. Call to Action
One of the most crucial parts of SMS marketing is the wording of the call to action. Using call-to-action phrases ensures that the customer understands exactly what you want them to accomplish. It also increases consumer interaction and directs them to your website or any other link you provide. The following are some excellent examples of call to action phrases:
- “Click here”
- “Buy now”
- “Shop now”
If you follow these tricks, you will have a good chance to turn your SMS gateway investment into a continuous revenue-driving mechanism. So without any delay now you can increase your sales revenue through an SMS. Here is the best place to grab the better advantages click here
Author -Piyumi Hansika
