Anyone who has an email address probably knows how popular mass emails and newsletters have become. Yet, despite what your clogged inbox may tell you, email marketing is still a highly underutilized marketing tool.
Here at Speak, we know from experience that bulk emails can have a great impact on many businesses. In fact, that’s why we have our own bulk email service called Newsletters.lk that clients can run through their websites on our Bulk Email Server system, Newsletters.lk.
However, we also know that bulk emails aren’t automatically successful. To create a successful email campaign, you’ll need a solid strategy and some well-designed templates.
You also need to recognize the benefits and challenges that come along with sending mass mail. So, let’s dissect the ins and outs of bulk email together, so you can begin using it in the most efficient way possible and ultimately grow your business with it.
The Benefits of Bulk Email
01. REACH A LARGE AUDIENCE INEXPENSIVELY
One of the core advantages of using bulk email is that you can get your message out to a large group in a short amount of time, for free (or very inexpensively). From a value standpoint, that is tough to beat.
If you’ve ever sent printed direct mail, placed an ad in a publication, or done any traditional advertising, then you know how expensive it can be.
02.DIRECT ACCESS TO YOUR CUSTOMERS
With the advent of smartphones that enable people to check their email from anywhere, mass mail has given marketers great power: direct access to their customers’ pockets.
03. BETTER INSIGHTS WITH EMAIL
When you send out printed direct mail, or put an ad in the paper, it becomes difficult to really know how many people actually saw your promotional piece.
To measure the effectiveness of that advertisement, you might need to set up a campaign-specific phone number or ask people how they found you when they do get in touch.
With bulk email, you have greater insights into what is happening without that extra effort of going back to measure. You can automatically track how many people your email was sent to, how many actually opened it, what buttons or links they clicked on, how much time they spent looking at the message, and more!
All of this data, over time, allows you to identify trends with your customers, and to establish a strategy that will help ensure that your mass email attempts only get more effective over time.
04.RETURN ON INVESTMENT (ROI)
Getting a good return on its investments happens to be one of the dreams that every businessman sees.
The better ROI you get, the more revenue you generate, getting more opportunities to transform your small business into a global enterprise. Unlike other traditional marketing techniques, bulk email marketing provides you quicker and better results.
When you use bulk email software to promote your products/services, you effectively increase the chances of getting more leads.
You also don’t need to spend much on it as it doesn’t require a ton of employees, designers, or marketing professionals. Rather, all you need to do is to buy email marketing software.
05.REDUCED TIME AND EFFORTS
Your time and efforts are precisely reduced when you get bulk email software. It requires more time and effort for offline marketing like postal mailings, telesales campaigns, and others. On the other hand, the mass email tool does everything on your behalf.
You also don’t need to hire a full team or technical persons to start email marketing. All you need to do is to get a fancy template with interesting images, videos, and calls to action. Most importantly, professional email marketing platforms also offer ‘Drag and Drop Editors’ to help you create your designs.
06. SALES TRACKING
Email marketing is one of the leading marketing channels that provide professional sales tracking platforms to its clients.
Providing precise and complete tracking information, helps you figure out what’s going in your favor and what’s not. How many people did open your email? How many people did click on the links in the email? How many did spend time on it? You get the right answers for all these questions through a professional email marketing platform.
It’s important to track your sales because it helps you get an idea about your users’ response and engagement through some easy-to-understand metrics.
The open, clear, and simple tracking with help you make the right decisions at the right time. You will also be making changes by seeing the click-through and conversation rates.
07. THE RIGHT AUDIENCE
No matter how professionally you have made your marketing techniques; the high quality of your products/services also won’t help you if you fail to target the right audience. All your efforts will go in vain if you’ll send a promotional email of a Hairdressing product to a bald person.
Since bulk email software is used to target the right recipients, businesses are able to find some valuable and potential customers for their items. The core benefit of buying bulk email software is that you can keep the email marketing process professional and leads generating.
08.PERSONALIZED EMAILS
A good mass email tool is that you can personalize your emails in accordance with the target audience. It’s not like the ‘one-size-fits-all’ format that you normally use for print or telesales campaigns.
Rather, it allows you to speak with the exact words that your customers want. Providing you meaningful and dynamic opportunities to interact with your customers directly, bulk email marketing allows you to speak to your customers in an intimate way.
Bulk email marketing is one of the leading techniques that most organizations and digital marketers use to compete with today’s highly competitive business world. Bulk email software helps you deliver your personalized messages to a filtered audience. Moreover, it effectively reduces both your time and efforts. Most importantly, it allows you to track your campaigns in terms and engagement and sales.
So the Bulk Email experts of Newsletters.lk are ready to give the best for you.
Author- Buddira Edirisooriya
