How to use SMS marketing for Restaurants…

With the advancements of technology, the business world is attracted several media with the purpose of communication. But the wonder is, SMS is still a viable medium for effective communication with each other in the world. Because it is the most cost-effective method for both businesses and customers. So with the SMS, customers do not have to bear up any additional cost and install something extra to their phone. Because it is often regarded as a hassle by less tech-savvy people. Also, according to studies, around 90% of all text is read within the first three minutes and there are 45% of conversion rates.

Nowadays mobile devices are everywhere. People used to use mobile phones when deciding many things in their lives. So most people use their mobile phones to decide where to travel, where to eat and what to eat. That means SMS messaging is the perfect channel for reaching out to customers. Also, SMS messaging is an amazing trick to make repeat purchases for restaurants. So by collecting phone numbers you have a connection of your customers

How can restaurants use the SMS Gateway Platform?

• Attract new customers

Promoting your restaurants with exclusive offers, deals, monthly contests, vouchers, and coupons: Those are working well with restaurant SMS messaging. Use them to attract new customers. By sending the right SMS to the right audience at the right time, definitely, restaurants can attract new customers.

• Brand awareness and brand promotion

With a short and nice SMS, restaurants can promote their brand name. especial thing is, by sending SMS with restaurants’ name which will make customer awareness.

• Promote your menu and new dishes

People always hope to enjoy new and special things from everywhere. So sending a short SMS is the best way to let customers about new dishes and special menus. Also by sending regular updates to your customers will increase the repeat purchases.

• Staff updates

SMS messaging is also useful to make internal arrangements not only for the external customers. For example, restaurants can use SMS every week to inform staff members of work schedules.

• Scheduled texts for booking reminders and cancellation

Restaurants can significantly decrease the number of ‘no-shows’ by sending automated text messages with appointment and booking reminders.

Mainly there are two types of SMS used by  restaurants

1. Promotional messages

As promotional messages, you can send a variety of content. Some of them are limited-time offers, weekly special,s, and mobile coupons. Limited time offers: usually restaurants arrange limited time offers occasionally.    So without proper communicating customers cannot grab the true opportunity from the limited time offers. Therefore  to announce limited time offers, sensitive discounts to drive immediate traffic, speed up to slowdowns, SMS is the best channel

Weekly specials: most of the time restaurants arrange weekly specials to keep customer engagement. Also from the customer perspective who are expecting them from the restaurants. So, SMS is the best channel to reach your loyal customers at a low cost.

1. Transactional messages

Transactional messages are normally referred to as messages that are sent as part of your restaurant’s daily operation. General transaction SMS types are you might text someone to confirm an upcoming reservation, organize a pickup order or let them know that their food is ready.

Benefits from SMS for restaurants

SMS marketing for restaurants makes a lot of benefits. An enticing message with an SMS short code, sent at the right time, can attract hundreds of customers. Also with the automated SMS, you can save a lot of hard-earned money. So, here are the key benefits of SMS marketing for restaurants.

• Cost effective

With appointment reminders SMS, you can significantly reduce the number of no-shows. Also, SMS is a cost-effective channel to reach customers when compared to other channels.

• Can keep customer engagement

SMS is the best tool to make better customer engagement by sending SMS frequently. Also by that can build a loyal customer base.

• Great reach

When compared with other channels SMS is one of the best tools to reach more customers. Roughly 90% of all text is read within the first three minutes and consequently,  SMS performs four to five times better than other forms of advertising.

Why choose SMS

• Everyone can receive text messages.
• Over 90% of all texts are read within the first three minutes of delivery.
• It’s affordable.
• it’s cost effective.

SMS marketing for restaurants is an affordable, simple, and highly effective way of engaging with your customers. So you can send unique offers and discounts through SMS which will turn them into regulars. Furthermore, if you pay attention to the best practices above and do not overwhelm subscribers with daily messages, your sales and brand recognition will increase. Now simply you can try www.websms.lk to enjoy the amazing benefits.

Author – Piyumi Hansika