All we know with your own online stores play a different game to be successful in your field. You have complete control over your customers’ experiences from your online store. Because of its rearranging product placement or highlighting a store sale and discounts, benefits, merchants can use their website to directly connect with their customers and to encourage purchases.
Under this article hope to cover what are the strategies and how buyers’ experience each element of your online store to explain how each aspect should be crafted to attract buyers and drive up sales. By following these strategies, you can aim to attract customers through their online store, which will make you stand out among customers who have less knowledge about your business.
Engaging Web Design
It doesn’t matter if you have the best product in your place and the best customer service on top of it – if your store’s web design is ugly, your online business existence will be ruined. According to a Kissmetrics study, 93% of buyers consider appearance to be the most important factor in making a purchase. Visitors should be attracted by things like the design element to use full-width images and avoid distractions with minimal alignment.
Here is a design example that websms.lk chose for their online site:
Clear and awesome “About Us” Page
If a visitor goes to your “About Us” page, it means that they are already interested in you and it will give you a chance to prove to him or her that your product is the best. What you need to do is clearly spell out who are you, what you do, and, most importantly, what you offer to your clients. All testimonials, achievements, and any kind of social proof are welcome to mention in there.
Make sure you don’t miss this opportunity as it may lead to gaining a customer. Your contact information should be clear and easy to find from your about page and throughout your website as well. Be sure to mention your:
Contact email
Contact number
Address
Social media channels
Packing your “About” page with too much information can be overwhelming for site visitors. As an example can show that smarteworks.com choose for their online site:
Offer Excellent Online Support
As needed, you need to make sure that your customers feel supported after making a purchase. Ensuring post-purchase troubleshooting and pre-purchase consulting can transform prospective buyers into loyal, returning customers.
The most important, helpful type of support is a live-chat feature that works 24/7. If you don’t have the resources to offer round-the-clock support, you should still provide some type of service to help people during working hours.
Provide Popular Payment Options
No online store can exist without a payments option. Offer a wide variety of popular payment options for your customers and make them convenient, so they can always easily make a purchase. PayPal is only one and popular method and it reigns as the go-to payment solution, but there are other popular options for your business to consider. Check out Entrepreneur’s list of 15 other widely-used payment methods to see if there’s another service that fits your business’ needs.
Build Buyer Trust with Product Reviews
Reviews, comments, and ratings of your products boost your trustworthiness. Online shoppers can not meet sellers personally, so they rely on previous buyers’ feedback to assess merchants. Ratings on the product which is included in pages save consumers’ time by quickly showing what other customers think about the product. Customers who are satisfied with your product often do not think about leaving a review because everything is already fine. Give them a soft push and they will be happy to share their positive experiences with others.
Use High-Resolution Photos
Show off your product with different angle photos, then buyers can fully imagine the item and know all its details. The inability to see the product in person means that buyers will feel more secure with their online purchases if they have a complete visual understanding of the product. Humans are visual creatures. We process images in 1/10 of a second and understand visual information 60,000 times faster than words. It is important to use clear, high-resolution photos that highlight product details in order to attract buyers quickly without losing their focus.
Take Advantage of Email Marketing
Email marketing is an easy way for merchants to build relationships with their customers. Merchants can send targeted messages to buyer segments that address the specific needs of each group. By appealing to the needs of buyers, email marketing is a powerful tool to encourage sales and increase revenue.
Your success story can only write you. So you can consider those factors to make more revenue for your product.
Author- Upul Chandana
