Welcome to my new “MINI BLOG” series. In this series, I’ll give you tricks and tips, hints, and new knowledge to improve your digital marketing activities.
When SMS marketing is attached to your business’s overall marketing strategies, you have to schedule your SMS marketing activities in an effective way. Identify your audience, their preferences, behaviors then send The correct SMS message to the Right Customer at the Perfect Time.
Time is a very important thing in marketing communication. It’s decided the customer will follow you or avoid you. With a precisely timed SMS marketing schedule you can attract and achieve the customer without irritating them.
01. Identify the customer daily routine and most suitable time to get their attraction.
You have to identify the customer-wise and then segment them with their mobile phone behaviors. Identify the best time to send SMS within that.
Example:
02. Be strategical about the customer’s time frame.
if your business is a restaurant or food service, the best times to send your promotional messages are mid-mornings, early night, and sometimes rainy days.
And also thought about the seasonal factors, clothing item businesses can schedule their SMS campaign season-wise.
Cosmetics and jewelry advertisement most suitable for evening and night time.
03. Common manners
Consider common manners in customer life. When you send your message to non-subscribed new customers, it should be very short and directed. So, find the is time that customers check out SMS with interest.
Normally people planned their weekends for leisure, if you target them on weekend days, you have to enter their plan on Thursday.
04. Think customer wise
You may have a wide range of customers. Students, intermediate job seekers, employees, professionals. And different segments age, gender, location, job, personal status, etc. for these different factors’ customer react to your SMS in a different time in a different manner. Manage SMS by aligning them with your schedule.
05. Content in your SMS
What kind of message that you send to your recipients?
The time for that, some SMS are urgent, some messages are scheduled, automated, alert, according to the type of message decide the time. Promotional, offer, transactional, reviewing, welcome and feedback, confirmation, etc. especially think, how much the context is important for the customer.
06. Time period of the SMS campaign.
When you set up series of campaigns then pre-plan the time schedule and during running the SMS campaign you can use analytics and A/B testing for more suitable time findings.
Time schedule is a more strategic and important thing in every marketing campaign. It seems simple but huge effect on the campaign, so, study them and always try to choose the best time to reach customers.
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Author -RucH.Liy
