In the previous two articles, I blogged that,
welcome
This is the third article about the email marketing series.
from the previous article,
Importance of Email marketing to business growth.
Using email marketing to keep pace with changes and new trends in the dynamic business environment to achieve business objectives.
- Economic and cost-effective
- Customizable and audience-friendly
- Responsive to mobile device users
- Easily measurable
- Interactive and action-driven
- An automated process
Email marketing is an effective way to connect with leads, nurture them and convert them into customers. It is crucial for various marketing strategies like inbound, content, and account-based marketing. Your prospects and customers can receive personalized messages that can help them connect with your brand. It is a great way to get your customer’s attention and engage them.
With email marketing services you can send these types of emails.
- Welcome Emails
Whether subscribed or newest customer, welcoming message with most essential for the first impression of the customer. The proper prepared welcome email could make the longevity of engagement. Welcome emails create an 86% increase in open rates, a 196% increase in unique click rates.
- Email newsletter and Digests
Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company. After the welcome mail, you can enhance their awareness through newsletters. Some are weekly digests of content, some are quarterly organization updates, and others promote new products, but there’s no end to what you can include in a newsletter.
- Brand Story Emails
Brand story mails primarily targeted brand trustworthiness and brand loyalty from customers.
- Dedicated Emails
Specified one product informing or promoting to a clearly segmented subscribed audience with this mail. Mostly dedicated mails attached call for action or landing pages step.
- Transaction Email
When your company deals with transferring or delivering any kind of thing you have to use this mail service to inform your customer every step-in process until handover and trade-off moment.
- Sponsorship Email
Sponsored emails are promotional messages or ads that appear alongside regular newsletter content. Sponsorship of e-newsletters can be a powerful way to tap into new customer segments by aligning your brand to relevant topics or propositions. You can make a connection with its viewer right at the beginning.
- Automated Emails
Automated emails can be used for a large number of receivers and audiences to interact automatedly with pre-prepared action mails. Likewise, auto welcome message template for new subscribers, auto-reply, celebration or life event wishes emails, etc.
- Permission based Email
This service is used to interact with subscribers indecent manner. In the first welcome or after that mail asking permission for the further updated emails. Otherwise also used for nonsubscribers to subscribe or be a part of the audience.
- Call to action Emails
Most effective and popular service for lead recipients to landing pages or direct them to the products. Also, use for confirmation and other transactional or security emails.
- Review Request Emails
You can use this service after delivering a service or product, after a period of service time. Ask about satisfaction or rating or reviewing service.
Visit smarteMarketing for the more information
See you with the next article.
Stay safe.
Author -RucH.Liy
