Display advertising is simple but, effective marketing method of attracting the audience of every internet-based platform. These advertisements are including one of or a mix of text-based, image, or video content and encourage the user to click through to a targeted landing page or product lead.
With the tendency on using smart devices, the majority of the market audience be aware of mobile applications, social media, and browsing websites. Most of the display advertisings are the target the mobile device user base. Especially, every marketer worth their salt knows mobile is the future! With consumers spending more and more time on their mobile and smart devices – the age of desktop going to die.
Businesses use mobile display advertisement for two purposes, CPC (cost per click) basis and lead basis.
On a CPC basis, every time the user on a search engine clicks on the business ad, that business gets charged an amount based on its overall bidding strategy.
Lead basis mobile display advertising use to generate a lead to the business and create tradeoff movement.
What are the types of display ads?
Banner Ads: old but still effective mobile advertising method, banners ads displayed partially on mobile screen when browsing through websites, downloaded apps. Getting small screen site and highlighted the brand/product. These ads help to increase brand awareness further, clickable banners can ads lead to the main commercial website.
Native ads: same as banner ads. But, don’t get partial or full screen of mobile display, users can browse and scrolling the sites and apps and see the advertisement without interrupt.
Interstitial Ads: These ads appear as web pages that are served to users before they are directed to the original page they requested. Common practices with download and streaming websites. This display advertisement reaches the full-screen advertisement for the customers while loading to their targeted website.
Rich Media: These ads include interactive elements, such as video, audio, and clickable elements. Likewise, interstitial advertisement, rich media include more images, video, and forum options.
Expandable banner ads
Pop-up ads
Payable ads
Video Ads: video advertisements mostly run on social media and streaming site platforms, for examples YouTube, stalemate Facebook. Video display ads more useful way to brief and quick ideas about your brand and products through skippable and non-skippable advertisements.
Why mobile display adverting…?
As same as other advertising methods businesses can generate leads and awareness through mobile display ads. The number of smart mobile devices users is 3.8 billion, in Sri Lanka 38.42 million smart devices users are. 29% of the above user’s daily use of smart devices and smartphones generate 70% of mobile data traffic. You can easily generate great sound about your product with these devices, and it’s a cost-friendly method rather than common ATL advertising practices.
In mobile display advertising, you can reach millions of you can access millions of sites and target the right audience by placing your ads on the right websites using, user’s mobile devices based digital behaviors. Using a range of diversifying you can use different screen sizes, numbers of types too, you can choose a style and advertising format that will help you achieve your goals. And you can get measurable analytics of engagement using Clicks, impressions, reach, and conversions rates. With simple 2/3 inches, you can provide essential details to the right audience, with or without they are seeking about your products. Once you lead them to purchase you can track them and display ads about the more productive with their preferences. You can cover up the goals that customer brand awareness and mindfulness, customer engagement, retargeting, and nurturing the customers through mobile display advertisements.
Is mobile display advertising necessary for a business …?
Absolutely yes!
Nowadays all businesses naturally evolving into online business platforms. Since 2000 it’s growing gradually and due to rapid technological development afterward 2010 most of the business is enticed to do business entirely online. At least businesses have to advertise on an online platform with that situation. As a result of the incensement of mobile device users, Most businesses more focus on mobile advertising through online platforms, networks, and webs. In this pandemic situation global and local trends for using the online basis business activities. When the business goes online, advertising also should parallel with that, within online users 92.6% are mobile devices users. when the majority of the online audience is mobile users, ss one of the digital advertising methods mobile display adverting should prioritize marketing methods for the businesses.
AUTHOR-RucH.Liy
