With the evolution of technology and ease of use, majority of people tend to use their mobile phones over computers. Among them online shopping, paying bills are some of the most popular activities.
Due to this progression mobile marketing has risen and open up new ways in digital marketing.
Reaching to right customer in a short period of time is a crucial task in the marketing process.
SMS Marketing is the powerful digital marketing solution
What do you know about SMS Marketing? How does it help you to reach your customers and improve ROI you have in your marketing initiatives?
Let us go through these questions and understand how you can utilize SMS Marketing to improve your own business strategies.
What is SMS Marketing?
Short Message Service simply known as SMS is a method of sending text messages to customers to communicate and interact with them on a personal, one-on-one level.
You can send varieties of customize SMS depending on your need.
- Welcome Messages
- New Promotions
- New Product Arrivals
- Seasonal Sales
- Service Updates
- Payment Reminders
- Review Requests
Benefits of SMS Marketing
Text messaging isn’t just for chatting with your friends. It’s a low-cost, high-return marketing when used effectively.
Let’s have a look at some of the vital benefits you can receive.
High Open Rates
Unlike other marketing channels, SMS marketing has incredibly higher open rates. According to recent study it shows over 98% of all text messages are opened! Moreover, the consumer response rate for SMS marketing is nearly eight times better than email marketing.
Cost-Effective
When comparing the advertising costs of pay-per-click and social media, SMS is the one of the most cost-effective marketing strategy. Small businesses can be more benefited from SMS marketing as it will directly targeted engaged consumers. It delivers a good value proposition for small business owners on an affordable budget. In the meantime, bulk packages allow you to send hundreds of messages each month for a relatively low rate.
Instant Delivery
SMS marketing can carried your message directly in front of your customers at a few seconds. Your customers don’t need to log into their email accounts or visit a social media platform specially to get your messages as they are delivered right to their phones. According to statistics show that 83% of all text messages are opened within 3 minutes!
Types of SMS Marketing
You can select the type of SMS marketing that you need to conduct referring to your business need.
It is good to know that there are different approaches are existing and it will help you narrow down what will be most effective for your business goals.
- Promotional SMS Marketing
Promotional SMS marketing strategies are mostly used to build awareness with audiences, increase sales, and promote new products and deals. Not only that it can also use to share brand information, special sales or limited-time offers, announce upcoming events. Promotional SMS follows up with a welcome message after customer has given their phone number to the brand.
2. Transactional SMS Marketing
This type of marketing gives audiences the type of information (product delivery details, shipping updates or confirmation details) that they need after any transaction or purchase.
This helps keep customers connected with your brand as they wait for things to arrive and keeps them updated on key information.
It can also include details such as account balance information, upcoming payments, bill due reminders, and other transactional information that is important to directly communicate with your customers.
3. Customer Service SMS Marketing
This type of marketing can be used to engage with your customers and collect their experience towards your brand.
Customer service SMS marketing can also be used as a direct channel to conduct surveys to customers after they interact with your brand.
SMS Marketing aids you connect with audiences where they are and leverage your business to next step. It offers the perfect combination of an easy set-up, zero startup costs, and higher returns on investment.
Learn more about SMS Marketing and experience the amazing results !
Author : Navamee Maduwage
