When it comes to Facebook marketing, the primary function of a Facebook marketing strategy is posting. If you consistently post-normal but relevant content, you can maintain a constant flow of communication with your existing users who are already familiar with your brand. However, this communication on Facebook marketing is limited to only information sharing. You can increase your user base by publishing quality content that appeals to users or provides some kind of value. You can move your users from one stage of the sales pipeline to another simply by providing value to them on a regular basis.
We’ve explained how you can provide value to your users through Facebook marketing in the sections below. However, before we proceed, it is important to understand that providing useful content entails more than just words. As a result, always pair your content with equally appealing and appealing graphics.
1. Posts with images
Did you know that uploading images to your Facebook page can boost engagement by 2.3 times? It is always best to pair your posts and post a copy with a relevant image designed by a professional designer. Of course, many marketers begin by using stock images or software such as Canva to create image posts. However, as your audience grows, it is preferable to use creatively designed images because they can have a positive impact on your audience and engagement.
We’ve discussed some tips for improving your social media images for better Facebook marketing.
- If possible, use paid stock images because they are of higher quality.
- Do not search for random images and post them on social media without first checking the image quality and size.
- Include graphic copy in your images to help your audience understand your point with just the image. It is important to understand that not everyone in your target audience is interested in reading the post copy and inspecting the image.
- Many people will only look at your graphic, read what’s written on it, and then move on. Many people will only read the post copy, look at the image, and then move on. You must create value for all types of followers, which is why adding text to your image post is the best idea.
- For your images, use a consistent font style. Using heavily italicized or unusual font styles will not only make your graphic look amateurish, but will also make it difficult for your audience to understand the text.
2. Posts with Links
Another excellent strategy is to post blog links on your Facebook marketing page. Simply copy and paste the link to your article or blog post into the text box of your Facebook marketing page with a posted copy.
What is the benefit of this? While you may already be spending time and money on content marketing, posting on Facebook can instantly increase your reach. Your target audience will find your blog post on Facebook and may even re-share it. Their followers or friends will then visit your blog and re-share it.
And so the chain goes on.
Check out the following quick tips for Facebook marketing:
- Write a compelling meta-description for your post copy to entice your readers to click on the link. Because there is no creative graphic to display, post copy is extremely important.
- When you paste the blog post link into your Facebook marketing page, Facebook will automatically fill in the white box below. To make your Facebook post look nice, clean, and appealing, remove the link after adding the post copy.
3. Video Blog Posts
If you want to engage your audience through Facebook marketing, video is the best option.
Why? Because videos tell a story, and we’re more likely to watch a story than read it, aren’t we?
Read the following tips for effective video Facebook marketing:
- Wait before you start making videos and sharing them. Make a plan and set attainable goals. You should be clear about what you want to achieve with this Facebook marketing strategy. For example, increased user engagement or a greater number of leads.
- Begin with what you already know. Deliver educational videos on what you already know, for example.
- Once you’ve amassed a sizable audience, begin developing your own video campaign. Marketers create new marketing campaigns every day in order to win over their audience, and you must do the same at some point. Begin as soon as possible.
- Concentrate on providing value to your users. Share, for example, tips and tricks on related topics. If you provide taxi services, provide tourist information.
- Use influencer marketing in conjunction with Facebook marketing to boost brand value and trust.
Don’t forget to add videos to your Facebook page in the proper format. Add appropriate tags, a title, a posted copy, and a suitable thumbnail. You can also run a poll alongside your video, so make use of this feature whenever possible.
4. Facebook Live
Similar to video marketing, Facebook live is a form of social media marketing. It does, however, have some additional advantages. Many marketers use Facebook live to communicate with their audiences in real-time. There is no way you should skip a Facebook marketing live session if your services or products allow you to create or organize one. Simply choose a trending or unique topic and begin conversing with your audience. A company that provides chartered accountant or financial services, for example, can discuss the economic slowdown. They can provide users with useful advice on how to reduce investment risks. However, plan ahead of time for your Facebook marketing live chat. Don’t just hit the live button and jump onboard whenever you want.
First and foremost, inform your audience well in advance. Allow them at least two days to research the topic and decide whether or not to attend the live session.
Second, prepare the post copy in the same way that you would for your Facebook marketing video. This copy will appear next to your live video.
Third, make sure you have a solid foundation in place for this Facebook marketing strategy. If you go live on Facebook without considering the background of the physical space or your casual appearance, the audience will not be impressed.
Author -Hiruni Kalinga
