Hey December, I’m Back…!
Let’s jingle it, to look at how cold is it.
Christmas is a Christian concept that is connected with Jesus on, 25th of December every year. OK then how
started Christmas offers.?
As usual marketing everywhere, the December season is a marketing trick that increases the sales revenue
using cultural events then close and finishes the whole year’s stock before beginning a new year. Why this month is
most awaited in the winter season?
Lots of buyers and retailers waiting for Christmas to get special offers especially they are not interested
in FMCG’s. material and durable product are their main target.
And my Christmas special Blog is about how Social media management is stepping up.
Why SMM?
Social media management service buyers have a different reason to hire a Digital marketing agency.
Likewise,
Lack of knowledge
Lack of time
Lack of interest
Media management discipline control
Public figure or celebrity charisma management.
The inability of handling the number of accounts
Enterprise profile management
Add marketing strategies
However main three common reasons are Lack of Knowledge, Lack of Time & Professionalism.
We can give a dividing line of SMM as Individual & small scale, Medium, Professionals’ & Enterprises.
Individuals and Small-scale businesses have a lack of knowledge and interest. Their requirement is mostly
based on account/page set-up, post creating, and boosting basic message options.
Medium-scale, professionals’ & Enterprises required advanced Management features with reporting &
analysis. Their main target is branding and managing their reputation with social media.
Basic featured add on SMM,
Create & Refreshing Accounts/Pages
Create the profiles for customers’ requirements in any kind of platform, or complete their existing
accounts/pages details and update their profile/ cover images. Recover the banned or inactive
accounts.
SMM Planning
SMM planning is a kind of campaign designing, that identify the customer current status, his
the audience, and their flavor to contents, customer objectives through SMM, and final output of
conducting SMM services for the given time duration. Then plan the SMM with considering
above factors and the available budget, features, and add-ons that given for the budget, Type of
SMM startup, Content structure, Content schedule.
Create content and artworks
In the previous option, we mentioned that profiles images change/update, all artworks and
contents for the posts create by SMM agency and customized according to customer
requirement, company theme, gimmicks. Artworks are customized with the chosen social
media requirement of the customer. Text sites need Text content, Picture sites need Picture
content, Multimedia sites need all of those text/pictures/videos, connection sites need
connections. The artwork also is matched with the company, company profile, and Audience. Content
creating is one of the difficult things in SMM.
Audience moderations
In audience moderation, SMM agencies have to do a few duties. Reaction and review moderation,
comment moderation, administration, and community/connections moderation. With this
feature setup, customers can handle the audience even after the service.
Profile Maintains
Almost the objective in SMM is page maintains, they cover the all activities in social media
profiles with conceptual manner, that profile engages precisely with the target audience. In advance,
some major projects give dedicated page maintainer for the profile maintains that he can
humanize the profile activity and keep in touch through contents, comments, messages withing
24 hours. The person has to behave according to profile type, likewise corporate- professional/
Decent, Entertainer- Decent/funny/active, Public figure- Look like an actual person, decent
manner… etc.
Paid campaign
Usually, most SMM services contents and posts are published with sponsors for more
attention and to grow the page audience. Especially in SMM they are posting a limited number of
content and try to get the optimized result with that. Otherwise in SMM customers have a
chance to use outer campaigns with their flavor under SMM specialist advice.
Analysis and Reporting.
As other, all services customer has to know that their investment effectivity and progress, SMM
service providers accountable to report weekly/monthly/ quarterly/ annually on customer
requirement. As a professional service, they give a complete report with advanced tools analysis
and if their campaign due date gives advice and suggestion to further maintains as
professionalism manner.
Plus services,
In simple profile creating to advance services, SMM can also add-ons advanced, improved
services from third-party services providers to give the best effort to their projects. Developed tools,
trend analyzers, automated API services, filters, response moderators, result predictors, and
output measure tools so on.
This is a brief introduction to Social Media Management services and this topic has different sub-topics like
a huge tree. So, see you later in the next article about SMM, and a few mini-blogs.
Stay safe,
RucH.Liy
