Digital marketing uses in Christmas
Cold wind Christmas ahead…
You can see most businesses have already started their Christmas campaigns, over the media online platform campaigns are popular in this season. Campaigns are beginning with October and start to fire in November, burn it down in December. You can see how to implement Christmas campaigns with this link (Christmas 1 link)
In this article, we can see how they use digital marketing tricks in their campaigns.
Decorate the December
Start of November they start to show up their social media, websites, blogs, and shopping site with December and Christmas decorations. Christmas signs and nearby site advertisements start this season. Seasonal campaigns with outer media are also focused on December.
(link our decorate the December post)
Use seasonal trends and days
As a strategy in nearby world days or world-famous mercantile dates use for further attraction for customers. Example 11/11 and black Friday sales use to get attract new customers to their Christmas business sales. And the Christmas campaign awareness stage with adopting the current viral contents. According to past 5 years’ trends, there is a rapid increase in online shopping year by year. In the latest details, most of the special occasional days, seasonal weeks and near by days in those days’ users increase their online buying behaviors than physical shopping.
Campaign channels
Mostly used social media and emails to awareness campaigns, then use social media and emails to inform campaigns, social media emails and display ads to promote campaigns and leading campaigns for all together. Further use websites blogs and SEO systems for in-according to the business type. And review/ comments/ voice calls for follow-up. In a follow-up campaign, you can use private message options like WhatsApp, messenger to gather their feedback.
Special features
In Digital marketing platforms businesses try to push their customers to buy products online, service companies try to give their service online or connect, engage, and follow-up with them online. There are a few reasons to they push their customers online;
Communicate their Information to easily
Sellers can inform their information without busy interaction, setting prices and details in a display of sites, pages. Reply/comment through online messaging systems and also set up automated replying. Engaging and follow up easier than typical communications.
Information gathering
It is easy to gather customers’ information easier through the form to complete the purchase system. And also, once gather the customers’ data businesses can follow up with them to repeat or re-repeat purchases. In social media shopping businesses can find more leads through customers’ peers. Customer conversation process and their buying behaviors analyze. On the other hand businesses and use their social media behaviors and identify relevant opportunities in season.
Marketing facilities
Business can use their campaigning strategies easily in online, in the Christmas season they can give real-time messages, offers, celebrations, product placing, online ordering(distributing), promotions & campaigns, follow-ups, research, analysis, sample market testing, polls, and so on.
Reminding system.
Rather than typical Christmas campaigns businesses can remind people annually without meeting them physically. Out of Christmas, they can follow up them through wishing in their special events, informing business special events and achievements.
After campaign
After December 25 businesses do after Christmas campaigns to reach the existing customers, whether they are purchasing or not. Because business may have additional Christmas stocks and neutral business stock to sell. Otherwise, they need to follow up them into new year campaigns and selling.
You can get information about additional uses by simply calling +94112643643 or Emailing Us at mkt@smartemarketing.lk
I’ll meet with you black Friday blog. Stay safe guys.
RucH.Liy
