Reasons Why Newsletters are Important to Send to Customers…

Email marketing is a powerful tool to connect with your customers and grow your sales.

This is because, unlike other channels like social media, email is personal and lets you reach your audience directly in their inbox. And one of the most appealing aspects of email marketing is its ability to be largely automated.

When a new subscriber signs up for your email list, they automatically receive your welcome email, when they abandon their cart, they receive an abandoned cart email automatically, etc.

Not only do these automated emails only need to be set up once, but they are also some of the most valuable emails you’ll ever send in terms of the sales they generate.

But while email automation is undeniably powerful, a decent email marketing strategy never relies on them completely. Instead, the best-performing strategies recognize the importance of manually sending regular email newsletters to existing customers.

Here are the reasons why sending newsletters is vital to the success of your email marketing.

01.Promote your products & services

Email newsletters are a great way to promote your products and services.

And while you can (and should) do this in your welcome and cross-sell emails, this automation tends to only promote your most popular items or ones similar to what your customers have already purchased.

02. Keep your customer engaged

To keep your customers engaged with your email marketing and your store more generally, you’ll want to be sending emails on a regular basis.

We’ve actually looked at an aggregate open rate, click-through rate, and sales rate data from our thousands of users to gauge the optimal email send frequency and the conclusion is that you want to be aiming to send an email a week.

Achieving this frequency is going to be hard, if not impossible if you just rely on email automation.

03.Keep your customers informed and up-to date

It’s not just about keeping your store fresh in the minds of your customers, however.

Email newsletters are also a great and vital way to share important news and keep your customers up-to-date.

Basically, if there’s an announcement or update you think your customers should be aware of, then you should be dedicating a newsletter to it.

Don’t just rely on notice on your website or social media post. Email newsletters are the best way to spread the news quickly and reliably.

04.Support your other marketing channels

Email is great. In fact, it’s so great it’s the most profitable marketing channel there is.

But that doesn’t mean that other channels aren’t important.

And in addition to utilizing other channels like social media, your email newsletters are a useful and important way to support your broader marketing efforts.

05.Your customers are busy people.

They aren’t spending all of their time thinking about your company or brand. Sending out sales newsletters, however, encourages customers to think about you more often than they would normally.

And when you’re sending them content that applies to their lives, and not just your business, they start to think of you as an industry leader, not just another company.

06.Newsletters drive sales

If you’re still wondering if and why are newsletters important – think of all the sales opportunities you’re missing out on if you don’t send out regular newsletters.

07.More chances of conversion

These newsletters are more likely to generate sales for you than other social media efforts as you are directly communicating to the clients who have already shown interest in your brand and business by subscribing to your newsletters. Now the ball is in your court to promote your products effectively and present them with all the options and a simplified buying process.

08.Higher brand recall value

With regular communication, you get retained in the memory of your customers. Otherwise, after buying a product from you, they may forget you and you lose the opportunity of cross-selling or up-selling the same customer. But with newsletters, you can keep in touch, interact with dormant customers, or add value by sharing care tips. So, the next time they want to upgrade they will think about you first.

Author -Buddira Edirisooriya