Do you use responsive design in your email marketing? If not, the results from a recent mobile email benchmark report may convince you that it’s time.
The mobile revolution demands that digital marketers today rethink their email marketing strategy to account for where, when, and how people are engaging with the email campaigns they send.
What is mobile email marketing?
The explosion of iPhone, Android, and tablet devices means that businesses must adopt a “mobile-first” mentality or risk losing the clicks, opens, and conversions that deliver revenue back to the business.
If you continue to build your email marketing strategy for the desktop computer era, it’s quite possible the audience you’re trying to reach will never open or read your email marketing campaigns. This guide will show you how to build beautiful, professional emails that look great on the devices your audience is using today.
The digital world has experienced a mobile transformation over the last decade. In the first thirty years since the birth of email in 1971, people viewed and interacted with electronic mail on desktop computers exclusively, until now.
Mobile Conversion Rates Increase by 70%
The following results highlight how many people are now using mobile devices to make purchases:
- Mobile conversion rates (i.e., purchases resulting from an email click on a smartphone or tablet) increased by 70%. This compares to a drop of 4% in desktop conversions during the same period.
- Mobile revenue accounted for 20% of all email-generated revenue.
- Mobile clicks experienced a 10% year-over-year increase, now accounting for nearly 40% of all email clicks.
- Mobile click-to-open rates increased 20% year-over-year compared to desktop rates that increased by only 6% during the same time period.
How Does Responsive Design Impact Email Conversions?
Responsive design is the use of such techniques as media queries and fluid images and grids to provide an optimal viewing experience across various platforms and screens.
For example, media queries detect a device’s screen size and subsequently activate a different set of rules based on it.
How to Optimize Your Emails for Mobile
If you haven’t already optimized for mobile, now is the time. In addition to using responsive design, there are a number of other ways to help ensure that your emails are mobile-friendly, including:
- Making sure the font size and calls to action are big enough to read on a small screen
- Minimizing the use of too many images and design elements that can slow down the download time.
- Keeping copy concise and easy to scan.
- Testing your emails across a wide variety of browsers and devices to ensure they render properly.
- Optimizing your website landing pages for mobile, as well.
Mobile Email-Marketing Best Practices
When it comes to opening and interacting with marketing emails, more and more consumers are making the switch from desktops to mobile devices. Are your organization’s emails tailored with mobile users in mind?
In this month’s feature, we talk about best practices to ensure your mobile email marketing efforts are having a maximum impact on your prospects and customers.
If You Haven’t Optimized for Mobile, Now Is the Time.
Here are some mobile email optimization tips to help:
- Use responsive design so that your emails look great on desktops and mobile devices alike. For more information about responsive design.
- Be sure both your subject lines and preheaders are short, enticing, and complement each other. As mobile users quickly skim through their inboxes, this is the copy they’ll read to determine whether the email is worth opening. So, it may be beneficial to include a call to action or a promotion code in the preheader to help demonstrate the value of the email content.
- Keep your content concise and scannable. Let the headlines tell your marketing story, and use boldface and bullets to help make it a quick read.
- Optimize the size of your images for a faster download. If an image is too large, mobile email users may not have enough patience to wait for it to download.
- Test your emails across different devices and browsers to ensure they render correctly for all of your mobile users.
- Consider adapting the latest mobile technologies, such as QR codes and mobile coupons and apps to help generate leads from your email marketing.
- Optimize your website landing pages for mobile. Scaling down a desktop version of your website is not good enough. If you want mobile email users to convert once they’ve clicked through from an email, be sure that you make it easy for them with mobile-friendly landing pages that feature ample-sized print and clickable calls to action.
Mobile email users likely make up a significant portion of your target audience, so make sure you’re successfully reaching them! If you need help with optimizing your email marketing for mobile prospects and customers email the experts at http://newsletters.lk/ or give us a call 0725 550 550.
Author- Buddira Edirisooriya
One other thing is that an online business administration training is designed for people to be able to smoothly proceed to bachelors degree courses. The 90 credit education meets the other bachelor diploma requirements and once you earn your associate of arts in BA online, you may have access to the most recent technologies in this particular field. Some reasons why students want to get their associate degree in business is because they are interested in this area and want to receive the general knowledge necessary in advance of jumping into a bachelor diploma program. Thanks alot : ) for the tips you actually provide with your blog.
I just could not depart your website before suggesting that I really enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts
https://www.latesthairstylery.com Latest Hairstylery
Great website! I am loving it!! Will come back again. I am bookmarking your feeds also.
I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Exceptional work!
Hi there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job!
I would like to thnkx for the efforts you’ve put in writing this blog. I am hoping the same high-grade web site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own website now. Actually the blogging is spreading its wings quickly. Your write up is a great example of it.
I have noticed that fees for internet degree professionals tend to be a terrific value. For instance a full Bachelor’s Degree in Communication with the University of Phoenix Online consists of Sixty credits from $515/credit or $30,900. Also American Intercontinental University Online provides a Bachelors of Business Administration with a total course requirement of 180 units and a price of $30,560. Online degree learning has made getting the certification far more easy because you can earn your own degree in the comfort of your dwelling place and when you finish working. Thanks for all tips I have really learned through your website.
Excellent beat ! I would like to apprentice while you amend your site, how could i subscribe for a blog website? The account aided me a appropriate deal. I have been a little bit acquainted of this your broadcast provided vivid transparent concept
My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!
I like the helpful information you provide in your articles. I抣l bookmark your blog and check again here regularly. I’m quite sure I will learn lots of new stuff right here! Best of luck for the next!
Thanks for your beneficial post. In recent times, I have come to understand that the symptoms of mesothelioma are caused by a build up connected fluid regarding the lining on the lung and the chest cavity. The condition may start inside chest region and multiply to other body parts. Other symptoms of pleural mesothelioma cancer include weight reduction, severe inhaling trouble, fever, difficulty ingesting, and inflammation of the neck and face areas. It really should be noted that some people with the disease do not experience every serious indications at all.
I have observed that online education is getting well-known because attaining your college degree online has changed into a popular method for many people. Quite a few people have not really had an opportunity to attend a traditional college or university but seek the increased earning potential and career advancement that a Bachelor Degree grants. Still other people might have a degree in one discipline but would choose to pursue another thing they already have an interest in.
Hiya! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My website discusses a lot of the same topics as yours and I think we could greatly benefit from each other. If you might be interested feel free to send me an e-mail. I look forward to hearing from you! Excellent blog by the way!
Undeniably consider that that you said. Your favorite justification appeared to be at the internet the easiest thing to take into accout of. I say to you, I certainly get irked at the same time as people think about issues that they just don’t understand about. You controlled to hit the nail upon the highest and defined out the entire thing with no need side-effects , other folks could take a signal. Will probably be back to get more. Thanks
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is excellent, let alone the content!
Very great post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed browsing your weblog posts. In any case I抣l be subscribing for your rss feed and I hope you write once more very soon!
Good Morning everyone ! can anyone advise where I can buy Body Balm CBD Topical Balm 12 5mg By El Gallo?
Wow! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same layout and design. Outstanding choice of colors!
I used to be recommended this blog via my cousin. I’m now not certain whether this publish is written by way of him as no one else understand such exact approximately my problem. You’re incredible! Thank you!
I抳e recently started a web site, the info you offer on this site has helped me greatly. Thanks for all of your time & work.
I truly wanted to develop a small note to express gratitude to you for some of the stunning steps you are sharing here. My extensive internet lookup has finally been recognized with really good strategies to talk about with my family and friends. I would declare that most of us website visitors actually are definitely blessed to be in a useful network with very many marvellous professionals with beneficial points. I feel extremely happy to have encountered your entire website page and look forward to some more entertaining moments reading here. Thanks a lot again for everything.
Wonderful work! This is the type of information that should be shared around the internet. Shame on Google for not positioning this post higher! Come on over and visit my site . Thanks =)
Excellent goods from you, man. I have take into account your stuff previous to and you are simply extremely magnificent. I actually like what you have bought right here, certainly like what you’re stating and the way in which in which you are saying it. You’re making it enjoyable and you continue to take care of to keep it sensible. I cant wait to read far more from you. That is really a wonderful web site.
I have seen a lot of useful items on your website about pc’s. However, I’ve the thoughts and opinions that notebook computers are still not nearly powerful adequately to be a sensible choice if you often do things that require a lot of power, for example video editing. But for world-wide-web surfing, statement processing, and a lot other prevalent computer work they are just fine, provided you don’t mind the screen size. Appreciate sharing your thinking.
Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Great. I’m also an expert in this topic so I can understand your hard work.
Hello everyone , can anyone recommend where I can purchase Neurogan Inc CBD Edible Full Spectrum Gummy Squares Sour Apple 45mg?
Wonderful blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers
Thank you for this article. I might also like to mention that it can always be hard when you are in school and starting out to create a long credit rating. There are many college students who are just trying to live and have a long or positive credit history can be a difficult element to have.