Beep.. Beep…, you have a new text message
I know you feel that at least once in a lifetime.
Since 1992 the first short message was sent, there are billions of users sent trillions of SMS per day for communication. After 29 year-long journeys even at this very exact moment, somebody texting. Ok! Let’s check out what is SMS and How to do marketing via SMS.
What is actually SMS?
In simple definition and the precise term is SHORT MESSAGE SERVICE.
SMS is a method of communication that sends text messages between cellphones or from a PC to a handheld to a cell phone. The “short” part comes from the maximum size of a text message, which is 160 characters (letters, numbers, or symbols in the Latin alphabet) regardless of the phone, provider, or technology. Besides SMS messages, you can also send your customers MMS (multimedia message service) messages. These messages allow you to send pictures or GIFs (and other animated images) over text.
Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers using it. And SMS has become more than just a way to text with friends.
Did you ever receive an SMS from the business?
Yes. The fact is, the readers who read this article use a service from ISP and ISP is the first business that interacts with you via SMS.
SMS is a very essential tool for any business to connect with their customers and grow up their business by nurturing them. It’s one of the channels to engage with customers like email and social media.
Normally businesses send SMS to their already subscribed customers, rather than that as a promotional campaign you can outsource the service for achieving a new customer base.
Keep in mind!
SMS is a more intimate channel than other channels, within 160 characters, you need to think critically and strategically about which messages you send to your SMS subscribers and how often you send them. SMS is a great way to build the brand and aware the customer also in other hands if you don’t use it precisely, you lose the customer faster than another channel. You must understand your customer’s data before sending the SMS. The best way is to meet professionals.
There are two types of business SMS for the customers.
Promotional SMS
These SMS use to introduce, promote or update the product and brand to the customers.
Transactional SMS
This use to contains information like confirmation details or shipping information. If a customer makes a purchase, texting them a delivery update.
Why SMS marketing so important
- Immediate delivery
SMS is very fast and efficient. It is delivered in a second, so your marketing message will reach your target audience almost immediately upon being sent. So, you must careful with sending business SMS to customers.
2. Personal
SMS is very personal because it’s landing straight into the client’s hands/ his own mobile device. Nowadays mobile phones being always nearby customer’s hands, so SMS is a very effective way to get their attention. And you can engage them by using their preference based on past activities.
3. Reach
Text messages can reach millions of people in no time, wherever they are. It can reach virtually all of the 6-7 billion mobile phones in use today. SMS is the only technology harmonized between all mobile operators in the world, which means that text messaging can connect the world.
4. Simple and economic
In these 29 years, SMS is the most familiar communication channel between all generations. Everyone knows how to open, read and text a message. And the other hand it’s a very cheap and economical service in both ways’ ISP or Marketing agency service. You know is why SMS is so simple within these 160 characters you have to straight your message to the customer and on the customer’s side 160-character SMS very convince.
5. Precision
Text messaging enables you to engage segments (whether customer or prospect) with different marketing messages. By delivering the right message to the right group of people, you can boost productivity and improve communication with your customer base. SMS is among the most direct ways of communicating with customers,
6. Time-saving.
Rather than phone call conversations or email conversations, SMS more quick ways to inform ad engage with customers. You can use BULK SMS to send a message to a large group of segmented audiences in one second/ same time with or without a schedule.
7. Reliability
SMS can be easily tracked using the delivery reports. These reports enable you to see how efficient and successful your SMS campaign is. This will help you understand what works best for you, empowering you to get the most out of your future marketing campaigns. The special thing is not being spammed, so when you hitting the send button, you can be sure your marketing message has arrived safely. Even if the mobile phone is switched off or out of the signal, SMS will be delivered within 48 hours of being sent.
So, if your business doesn’t use SMS marketing. Keep in mind you missed all these benefits.
Furthermore, information visit us.
Stay Safe.
Author -RucH.Liy
