Email Marketing Automation

How to Bring Your ROI to the Next Level?

Is your email marketing team short-staffed?

Are you under constant pressure to increase revenue?

If your answer to these questions is “yes,” here’s how using automation for your email marketing campaigns is a fantastic solution.

What Is Marketing Automation?

The use of technologies to automate marketing tasks is what marketing automation is all about. Many marketing teams automate time-consuming processes like email marketing, social media posting, and even ad campaigns, not only to save time but also to create a more personalized experience for their clients.

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, a marketing automation strategy can help you convert prospects to customers more efficiently, as well as keep your current customers engaged and happy. When done right, marketing automation can boost a company’s revenue and dramatically increase email-marketing return on investment (ROI).

What is Email Automation?

Email automation is a method of delivering automatic emails to the right individuals with the correct message at the right time, without having to do the work each time, using a marketing automation platform.

You may target customers based on their activity, preferences, and previous sales when you combine your website analytics with your email marketing software. Then you can customize each customer’s experience and make your automated campaigns more relevant.

The Benefits of Email Automation

1. Personalize your customer experiences

Most of the consumers are preferred to be personalized.

• 90% of consumers find personalized content very or somewhat appealing.
• 91% of consumers are more likely to patronize businesses that provide individualized recommendations and offers.
• A recent experiment revealed that when shoppers knew an ad was based on their activity on the site, their click-through rates increased by 11% and revenue from the product grew by 38%.
• In 2019, 72% of customers only respond to marketing messages that target their interests.

You can even use email automation to build a series of automatic emails to help you grow your customer relationships—and your business. Improving the effectiveness of email marketing as a marketing channel along the sales funnel.

• Improve your customer retention rate

Selling to a current customer is significantly easier and less expensive than converting a new one, and automation allows you to stay in touch with them better than ever before. Schedule your communications so that your consumers don’t go too long without hearing from you—and make sure the copy is relevant to maximize the impact of your messages.

• It makes your marketing strategy scalable

The number of consumers you can reach while sending out an email series manually is limited by the size of your team. Would you be able to stick to your timetable if your consumer base increased overnight? What if it increased threefold?

You can scale your email marketing operations by sending automated emails. You don’t need to make sure a staff member is accessible when you set up your platform to send a message every time someone signs up for your mailing list via a custom signup form.

Customers are automatically integrated into your system when they take any of the actions you track with email automation. Their actions inform your system about which messages to deliver the next, reducing the strain on your limited resources.

Use Email Automation to Grow Your Business.

6Types of Automated Emails to Send to Your Subscribers

The foundation of successful nurturing and triggered email campaigns is marketing automation. It’s also a useful tool for organizing messages with prospects and customers based on engagement.

 Is your organization using automation technologies to make your email campaigns more efficient?

Here are some of the most critical types of automated emails you should be delivered to your email list’s prospects and customers:

1. Welcome Emails

Welcome emails, which are intended for new subscribers, are among the most read emails marketers will ever send.

Welcome emails create an 86% increase in open rates, a 196% increase in unique click rates, and 320% higher income per email when compared to promotional emails.

That’s why it’s critical to devote time and resources to creating a welcome series plan that effectively guides leads and customers through your conversion funnel.

Click here for information about how to use an automated welcome email series to leverage new subscribers’ interest in your organization. In addition, just check in with us to know, “How to Optimize Your Welcome Email Campaigns for a Big Boost in Revenue.”  

• Lead Nurturing Email

These types of emails are particularly useful for augmenting a company’s sales efforts because they follow up with potential clients.

Lead nurturing email templates and messages are usually short, written and signed by a single person, and provide relevant and useful information about a company’s products/services to help prospects progress through the sales cycle.

• Shopping-Cart Abandonment Email

Automated shopping cart recovery emails are the way to go if you want to reduce revenue losses from abandoned online shopping carts.

Sending a series of reminder emails to give cart abandoners a “nudge,” you can recover a significant amount of revenue that otherwise would be lost.

Nearly half of abandoned cart emails are opened and more than one-third of clicked abandoned cart recovery emails convert to a sale.

• Post-Purchase Transactional Email

Transactional emails sent after the purchase, such as shipment and delivery confirmations, receipts, and password resets, are known as post-buy transactional emails.

These emails are sent at a time of high customer engagement. That means customers are expecting, wanting, and possibly even needing the information. In fact, these types of transactional emails are 8 times as likely to be opened compared to promotional emails. In addition, the average click-through rates were 10.4% for transactional emails compared to 3.2% for non-transactional emails.

• Invitation Email

Whether it’s for an event or webinar, this type of email is designed to drive attendance.

And the conversion goal is to get recipients to register for the event. Keep in touch with Us to check out an example of an invitation email.

Follow-up emails for an invitation email automated series could include confirmation, date reminders as the event draws closer, and a summary of the outcome of the event, such as content slides or fundraising goals attained.

• Date-Triggered Email

Countdown to an event, seasonal purchase or donation reminder, new product releases, service reminders, subscription renewals, and subscribers’ birthdays and anniversaries are some examples of trigger emails based on a date.

In addition to providing the perfect opportunity to stay top of mind, this type of email can also play an important nurturing role to encourage future purchases from customers.

Date-triggered emails are also the perfect type of emails for leveraging dynamic content to help make more relevant and personalized campaigns.

Is your company using automation software to effectively enhance your email marketing efforts? newsletters.lk/can help you answer that question, as well as identify and implement the automation tools that best fit your email marketing needs. Email us or give us a call at 0725550550 and get started today.

Author -Buddira Edirisooriya