Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively.
Effectiveness of PPC
Advertisers have to pay only for the clicked ads and ads displayed on search engines, webpages, social media, etc.
You can advertise with your daily potential budget. After meeting your budget your ads disappeared.
You can measure the result through analytics.
Your selected “keyword” has a major effect on your result.
How to select proper “Keyword”
Continuity.
when you select a time period for the PPC advertisement your keywords have durability. People search those keywords during all of that time period.
Strong Bidding Strategy.
When you bidding for the keyword is your keyword’s most common one, you get more engagement and also more competitors bidding for that. your budgets are exhausted quickly. Use strategies to identify which keywords and campaigns are worthy to promote.
Space management
You don’t have much space to make an impact. excellent ad copy will also keep your budget on track by lowering costs. Make compelling ads to attract viewers easily.
Benefits
1. PPC helps to achieve sales goals
Through PPC your business website gets more visits, engage and with that your sales value and branding increase. Also, PPC is middleware for the business that customer leads to your business, click through to visit the webpage, push to download apps.
2. PPC Is Measurable & Trackable
A major benefit of PPC advertising it’s easy to measure and track. Simply using the Analytics tools, you can see high-level performance details, including impressions, clicks, and conversions. How Result performance according to budget.
3. Quick Entry
Using common PPC facilities likewise Google Ads you get a free account and quick setup your advertisement steps. If you outsourcing it’s also simple and quick. And both of those methods are cost-efficient.
4. Control of campaign
You can get reach a wide range of customers audiences and it starts with the keywords or placements you choose to target and how restrictive you want to be. You can start with a small budget or have “budget flexibility” options. If you see positive results, you can scale up immediately. And if you want to take a break, you can always pause and stop your ad spend immediately. It’s not in other campaign methods and also you can quick edits during the running.
5. Targeting Options
You can cover up a wide range of targeted areas with PPC, customers not in your base, and media channels. This ranges from targeting keywords through text ads, to running ads through remarketing based on their past behaviors or focusing on specific audience demographics on the display network. You can test the target. As I mentioned before if PPC doesn’t perform well with the behavior of customers we can use the different targeting methods with each other.
7. Built-in facilities
You can easily plan the keywords for your target audience through built-in keyword planners and also be aware of competitors’ keywords using tools like spy keyword.
Advantages
- Rather than other display ads in PPC You only pay for the visits you receive.
- You have a lot of information about the performance of the ad. The pay per click platforms offer the advertiser complete information about what is happening with the advertisement, including the number of impressions, clicks, and conversions.
- Good optimization possibilities. With all this data, it is very easy to know if an ad is working or not and correct the course in real time. For better result create several variations of each ad you can compare them to see which ones work best.
- The ads reach the right audience. Only the users you want to target will see the ad. This yields better results since a user who is part of the target audience is more likely to click. And the higher the percentage of clicks, the lower the cost of the ad.
- You can control your budget very precisely. In PPC model you can arrange upper and bottom price range.
- You can decide where and when your ad will be shown. Within the pay per click model, you can show your ads on many different platforms and locations and select the ones that interest you the most. Some sites also allow you to choose the days and times when your ads will be shown.
Author -RucH.Liy
